Lotte Hi-Mart Supports Working Moms with 'Mampyeonhan Hydream' Appliance Sharing Event

[Asia Economy Reporter Seungjin Lee] Lotte Hi-Mart is conducting the ‘Mom(mom) Comfortable Hydream’ home appliance sharing project until the 30th.

They are soliciting stories from children supporting working moms who strive to balance work and family. As family members spend more time at home due to remote work, the project aims to help working moms burdened with increased household chores. They provide washing machines and dryers to assist with laundry, dishwashers for convenient dishwashing, mop cleaners, and cordless vacuum cleaners.

Applications can be submitted by entering stories in the ‘Lotte Relay Project’ section under ‘Participation’ on the Lotte Group social contribution website. After screening, three families will be selected and announced in December.

This ‘Mom Comfortable Hydream’ project is in its sixth year. It has been conducted 11 times cumulatively since the second half of 2018. They have delivered home appliances worth about 80 million KRW to 30 families, including laptops and cameras for moms and children aspiring to be solo creators, and washing machines for working moms struggling with clothing care. Support reviews can be viewed on the Lotte social contribution website.

Lotte Hi-Mart’s ‘Mom Comfortable Hydream’ combines Lotte’s social contribution brand ‘Mom Comfortable,’ which means ‘creating a world where moms’ hearts are at ease,’ and Lotte Hi-Mart’s social contribution brand ‘Hydream,’ which supports moms’ dreams.

Park Wang-geun, head of the Compliance Management Division at Lotte Hi-Mart, said, “We want to offer a helping hand, even if just a little, to working moms who are struggling to lead both work and family. Lotte Hi-Mart will continue to consider and support sharing activities that are truly needed in our society.”

Meanwhile, Lotte Hi-Mart has continuously carried out sharing activities. In June, despite the summer heatwave, they delivered fans worth about 12 million KRW and COVID-19 prevention hygiene kits to over 200 elderly living alone nationwide who had difficulty using group facilities such as welfare centers. In September, they also donated supplies to medical staff at COVID-19 screening clinics in 10 medical facilities nationwide, including Seoul and Busan, who had to work without rest during the Chuseok holiday.

This content was produced with the assistance of AI translation services.