Hollys F&B Appoints Shin Yoo-jung as New CEO
Emphasizing the Importance of 'Spaces' Reflecting MZ Generation's Lifestyle, Dedicated to Brand Growth
[Asia Economy Reporter Lee Seon-ae] Hollys F&B, the operator of Hollys Coffee, a leading domestic coffee specialty company, announced on the 3rd that Shin Yoo-jung, Director of the Brand Strategy Headquarters, has been appointed as the new CEO.
CEO Shin Yoo-jung joined Hollys F&B in 2018 as the head of the Brand Strategy Headquarters. She led Hollys Coffee's R&D, marketing, quality management, and education teams, significantly contributing to enhancing the brand's status, and was promoted to CEO just two and a half years after joining. Prior to this, she worked at Procter & Gamble (P&G), the world's number one consumer goods company, from 2007 to 2018.
The new CEO Shin stated, “The domestic coffee market is increasingly emphasizing not only the taste of coffee but also the importance of the ‘space’ where coffee can be enjoyed,” adding, “Hollys Coffee provides optimized spaces and experiences for the MZ generation (Millennials + Generation Z) by installing single seats for the 'Kagongjok' (people who work or study in cafes), developing cafe-style food menus, and continuously launching seasonal fruit beverages.”
She continued, “Based on the expertise and passion accumulated in the consumer goods and coffee markets, I will demonstrate proactive leadership and active communication,” and expressed her inauguration sentiment, saying, “I will grow Hollys Coffee into a brand that best understands the MZ generation and a leading domestic coffee specialty company.”
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Meanwhile, Hollys Coffee is the first espresso coffee specialty store to open in Korea in 1998. Celebrating its 22nd anniversary this year, Hollys Coffee has repeatedly achieved qualitative growth, including being ranked first in the 2019 consumer satisfaction survey for coffee specialty stores conducted by the Korea Consumer Agency. Additionally, through collaborations with diverse brands such as Disney, Highbrow, and Harry Potter, it has continuously released goods that increase satisfaction among the MZ generation, earning the title of ‘Collaboration Master.’ Recently, it was acquired by KG Group, creating a new opportunity for growth.
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