LG Household & Health Care su:m37°, Holiday Edition Launch

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched the ‘Waterful Best Cream Set Holiday Edition’ upgraded with 1 million Ewhwa yeast cells from its natural fermentation beauty brand, su:m37° (hereafter su:m).

This edition features a special set including the Water Gel Cream, Moisturizing Cream, and Ampoule, which are the representative popular products of the Waterful line?a number one moisture care line that has achieved global cumulative sales of 1 trillion won over 10 years since its launch in 2010.

The Waterful line’s deep and rich moisturizing sensation is expressed in royal blue color, with delicate gold-colored illustrations reminiscent of a warm year-end festival scene that warms the heart to the chest, making it suitable as a gift conveying warm feelings to precious ones.

The Waterful line adds 1 million Ewhwa yeast cells per bottle to provide flawless moisture supply even in the dry autumn and winter seasons. Especially, it offers an advanced moisture care that fundamentally changes the skin by enhancing the skin’s intrinsic moisture capacity and soothes and comforts skin sensitized by external stimuli.

The representative product, Waterful Timeless Water Gel Cream, is a gel-type cream that instantly supplies moisture to dry skin and raises the skin’s intrinsic moisture capacity to maintain a moist feeling. It goes beyond simple moisture care to create radiant skin with a moisture glow.

Waterful Timeless Moisturizing Cream is a high-moisture, high-nutrition cream that strengthens the skin barrier, with a soft and comfortable texture that absorbs into the skin without stickiness.

This content was produced with the assistance of AI translation services.