E-Land Strengthens Commerce with Kakao through MOU
On the 29th, E-Land and Kakao are taking a commemorative photo after signing a business agreement at the Kensington Hotel in Yeouido. From the left in the photo are Kim Ji-won, Manager of E-Land Systems; Moon Ok-ja, CEO of E-Land Systems; Choi Hyung-wook, Executive Director and Chief Strategy Officer of E-Land Group; Jeong Ui-jeong, Senior Vice President (CBO) of Kakao; Seo Seong-wook, Director and Head of Kakao Business Platform; and Kim Yu-mi, Director and Head of Kakao Smart Chatting Platform. Photo by XXX
View original image[Asia Economy Reporter Yujin Cho] E-Land announced on the 2nd that it has signed an industry-first Memorandum of Understanding (MOU) with Kakao to collaborate on technology to enhance commerce experiences based on KakaoTalk.
On the 29th, the two companies held the MOU signing ceremony at the Kensington Hotel in Yeouido, Seoul, attended by Jeong Eui-jeong, Senior Vice President (CBO) of Kakao, Seo Seong-wook, Director of Kakao, Kim Yu-mi, Director of Kakao, Choi Hyung-wook, Chief Strategy Officer of E-Land Group, Moon Ok-ja, CEO of E-Land Systems, and related executives.
During the ceremony, discussions were held on ▲ enhancing users' commerce experiences through platform and data integration between the two companies ▲ applying chatbot commerce across the entire E-Land Group through collaboration on Kakao's chatbot technology.
Through this collaboration, E-Land will secure an online shopping channel based on KakaoTalk that allows easy purchase of various contents from its distribution, fashion, dining, and hotel businesses, while Kakao will acquire content from the diverse business sectors operated by E-Land.
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Choi Hyung-wook, Chief Strategy Officer of E-Land Group, said, "From a global trend perspective, the online shopping market is already shifting towards a market based on messengers and platforms," adding, "We look forward to pioneering a new concept commerce platform based on data through this partnership."
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