Starbucks' Largest Year-End Donation Event... 200 Million Won Fund to Be Delivered

[Asia Economy Reporter Lee Seon-ae] Starbucks Coffee Korea is conducting a full-scale Christmas season event until December 31, launching the largest year-end fundraising campaign with customers.

First, to celebrate its 21st anniversary, Starbucks is raising 210 million KRW in Christmas season funds to be donated to local communities. Since 2014, Starbucks has been holding customer participation fundraising events during the Christmas season every year. Reflecting the significance of its anniversary, last year on its 20th anniversary, Starbucks raised and donated 200 million KRW to 20 local community organizations, increasing both the donation amount and the number of recipient organizations each year to carry out special charitable activities.

This year, to mark the 21st anniversary, Starbucks will accumulate 21 KRW per Starbucks planner sold or gifted, 21 KRW per foldable cross bag, 21 KRW per Christmas season beverage, and 210 KRW per Christmas coffee bean package, raising up to 210 million KRW in funds to be donated to 21 local community institutions and organizations in need of support.

In particular, this November, one day will be designated as the ‘CARRY the MERRY’ donation day, aiming to raise the largest amount of funds ever in a single donation event. On that day, 210 KRW will be donated for each item sold at all Starbucks stores nationwide, and 210 KRW will be matched for each star earned by Starbucks Rewards members on that day to create the fund. The funds raised through customer participation on this day will be donated to institutions and organizations involved in Starbucks’ key social contribution activities, including youth, cultural heritage, environment, and local communities.

In December, Starbucks will raise funds through the Santa Barista campaign, held annually since 2006, and carry out activities to support underprivileged children nationwide. Through these activities, the scale of donations Starbucks will deliver to local communities during the Christmas season is expected to be the largest ever.

CEO Song Ho-seop said, “We want to express our gratitude to customers who create precious memories with Starbucks at the end of the year and share warm hearts by donating the funds raised through customer participation to local communities,” adding, “We hope that meaningful sharing for local communities will continue during this year’s Christmas season as well.”

Meanwhile, Starbucks is conducting the full-scale Christmas season by newly launching four beverages, six food items, 57 MD products, and five coffee bean varieties to celebrate the Christmas season.

Among the beverages introduced only during the Christmas season every year are the signature ‘Toffee Nut Latte,’ the ‘Toffee Nut Popcorn Tree Frappuccino,’ which expresses the sparkling decorations of a Christmas tree with popcorn in various colors, the ‘Chamomile Relaxer,’ a blend of lychee, lemongrass, and chamomile, and the ‘Dark Chocolate,’ which recreates the sweet and slightly bitter taste reminiscent of Christmas chocolate cake.

Along with these, Starbucks is offering five coffee bean varieties including the Christmas season coffee bean ‘Christmas Blend 250g,’ six food items suitable for the Christmas atmosphere, and 57 MD products. The designs of consumables such as reusable bags, paper shopping bags, and beverage sleeves have been changed to Christmas themes for operation.

This content was produced with the assistance of AI translation services.