GS25 Launches Collaborative Snack Featuring Agricultural Product Stories
PB Snacks Made with Gangwon-do Fresh Agricultural Products Surviving 54 Days of Monsoon and Typhoons
Purchased 30 Tons of Fresh Agricultural Products in May as Farm Sales Blocked Due to Reduced School Meals Amid COVID-19
[Asia Economy Reporter Lim Hye-sun] Convenience store GS25 announced on the 2nd that it will launch private brand (PB) snacks containing a win-win story using fresh agricultural products from Korean farms.
The products include Yours Hat Popcorn and Yours Hat Potato Chips. Yours Hat Popcorn is made with 10 tons of domestic fresh corn of the Oryun variety harvested in Gangwon-do in September this year, produced in a limited quantity of 100,000 units. The Oryun variety corn is a native breed developed by the Domestic Corn Research Institute in 2011, known for its firm texture and a much richer nutty flavor compared to imported corn generally used in snacks.
Yours Hat Potato Chips are made with 20 tons of fresh potatoes harvested in Gangwon-do in July this year, produced in a limited quantity of 200,000 units. The firm-textured domestic potatoes are seasoned with Himalayan pink salt to add a savory taste.
The packaging of the snacks features the phrase “Agricultural products from Gangwon-do grown overcoming 54 days of monsoon rains and typhoons,” incorporating a story of overcoming adversity in 2020 together with the COVID-19 pandemic. The price is 1,500 won.
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GS Retail signed a purchase contract for a total of 30 tons of fresh agricultural products with farms in Gangwon-do last May to help domestic farms suffering from dual hardships of reduced school meal consumption of domestic agricultural products due to COVID-19 and unprecedented monsoon and typhoon damage. As part of expanding sales channels, GS Retail developed two PB snack products, launched them at GS25, and is promoting the sale of fresh agricultural products through GS The Fresh (GS Supermarket).
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