IKEA Korea "This Winter's Interior Trend is 'Grandmillennial'"

IKEA Goyang Store. Photo by IKEA Korea

[Asia Economy Reporter Moon Hyewon] As the prolonged COVID-19 pandemic has increased the time people spend at home, the home has come to hold more meaning than just a living space for consumers. Especially with the Christmas season approaching, consumer interest in winter interior design methods that can make homes cozier and warmer is rising.

According to data from Statistics Korea on the 1st, monthly household retail sales have increased by about 17.6%, from an average of 680 billion KRW last year to an average of 800 billion KRW in the first half of this year since the COVID-19 outbreak.

Anton Haukvisk, Interior Design Leader at IKEA Korea, said, “Textiles such as cushions, rugs, and blankets in warm colors are practical winter interior accessories that can easily and conveniently create a cozy home atmosphere just by changing the covers,” adding, “Decorating a Christmas tree or ornaments in the living room or kitchen where the whole family gathers for the upcoming Christmas season can also be a great idea to add warmth to the home.”

IKEA Korea’s home furnishing concept for this winter is ‘Grandmillennial.’ It is a style where nostalgic floral patterns, retro designs, and accessories harmonize with modern elements. Mixing existing accessories with architectural features throughout the home is also a good way to decorate the space.

IKEA EKTORP sofa. Photo by IKEA Korea

◆ Creating a Warm Atmosphere Using Colors = The easiest way to create a warm indoor space during the cold winter is by using colors. This winter’s trend colors are cinnamon, terracotta red, caramel, and dark green?colors that provide a cozy feeling. If repainting the space with these colors is difficult, arranging textiles such as cushions and throws in similar colors can also create a comfortable atmosphere.

The IKEA LANDSKRONA sofa comes in various colors including the caramel color, which is a trend color this winter. It features a durable coated fabric cover that mimics the look and texture of leather. Textile materials can also easily create a cozy atmosphere. The IKEA STOENSE rug is dense and thick, providing excellent soundproofing effects.

◆ Coexistence of Retro and Modern Elements = To create a comfortable space, it is good to use furniture with bold lines adorned with lace or fabric. Adding handcrafted decorations with detailed designs to simple and modern furniture can evoke a retro feeling. Browsing flea markets, secondhand stores, or furniture and accessories at grandparents’ homes can be a useful tip.

The IKEA EKTORP sofa allows easy cover replacement, enabling various interior styles according to mood or season. In particular, the BIRESTAD red cover with a floral pattern helps create a retro atmosphere.

◆ Using Decorations to Create a Cozy Christmas Atmosphere = Christmas is a season to joyfully spend time with close and precious people while reflecting on the past year. Create a Christmas atmosphere that warms everyone’s hearts with various decorations. Placing a tree that becomes a focal point in a room or living room is a good method. You can also arrange accessories around windows, side tables, or bookshelves to evoke the Christmas spirit. Adding lights or candles helps create a mellow ambiance. Additionally, placing cushions and warm blankets inside the home or laying rugs next to sofas or beds allows you to enjoy both Christmas atmosphere and warmth simultaneously.

The IKEA VINTER2020 is an artificial Christmas tree without pine needles, making it easy to store and available in various sizes. It is useful for choosing the product that best fits your home and decorating it. If you don’t have a tree, try decorating with the IKEA STR?LA lampshade and IKEA STR?LA LED lantern around windows or bookshelves. The velvet red lampshade and the lantern with soft light create a warm and cozy feeling, making a comfortable atmosphere.

Meanwhile, starting from the 7th of this month, IKEA Korea will decorate all its stores (Gwangmyeong, Goyang, Giheung, and Dongbusan branches) with room sets and store layouts under the ‘Christmas Market’ concept, creating a home furnishing store where families, couples, and friends can enjoy the joyful Christmas season together. Detailed information about IKEA’s winter home furnishing products can be found on the official IKEA Korea online mall.

This content was produced with the assistance of AI translation services.