Jeonnam Province Launches 'Eutteum Hanwoo Calf Brand' in Gokseong County

[Muan=Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Jeonnam Province announced on the 28th that it held the launch ceremony of the ‘Jeonnam Eutteum Hanwoo Calf Brand’ in Gokseong County to differentiate Jeonnam Hanwoo and establish an export foundation.

The launch ceremony held the day before at the Gokseong Livestock Cooperative Livestock Auction Market was attended by about 50 people including livestock farmers, and was held in compliance with COVID-19 quarantine rules such as wearing masks and social distancing.

The ‘Jeonnam Eutteum Hanwoo Calf Brand Development Project’ is the first project initiated nationwide by Jeollanam-do to differentiate Jeonnam Hanwoo and establish an export foundation by producing and selecting excellent calves through systematic and intensive Hanwoo improvement.

Since its launch in 2018, a total of 4.5 billion KRW has been supported to 3,383 farms in seven counties (Goheung, Gangjin, Gokseong, Hwasun, Yeongam, Muan, Jangseong) in the province, and it plans to expand this to 10 cities and counties next year.

The Jeonnam Province brand ‘Jeonnam Eutteum Hanwoo Calf’ targets calves born from cows registered as high-grade registered cows with the Korea Animal Improvement Association, with genetic ability in the top 30% or higher, and with progeny slaughter performance excellence, scoring 79 points or higher in linear evaluation.

Among these, calves selected through comprehensive evaluation including parentage verification and disease status are given the brand name.

At this Gokseong County launch ceremony, 33 Jeonnam Eutteum Hanwoo calves were exhibited and traded at an average price of 4.61 million KRW, which is 410,000 KRW higher than the price of general calves, with some trading up to 6 million KRW.

Park Dohwan, Director of Livestock Policy Division of Jeonnam Province, said, “We will do our best to secure the competitiveness of the Hanwoo industry and increase the income of Hanwoo farmers in the province through continuous support,” and added, “We ask Hanwoo farmers to actively participate in the Jeonnam Eutteum Hanwoo Calf Brand Development Project to continue the reputation of Jeonnam Hanwoo.”

Meanwhile, at the National Hanwoo Ability Evaluation Contest held annually, Jeonnam Province has proven the reputation of Jeonnam Hanwoo by achieving the highest results every year, including winning the prestigious Presidential Award, the highest prize of the contest, for two consecutive years last year and this year (2019 Goheung Park Taehwa farm, 2020 Yeongam Kim Yongbok farm) as a result of this project.

This content was produced with the assistance of AI translation services.