KOTRA, Global Project Linked with Kosefe 추진
Support for Overseas Expansion Through Exports by Companies Participating in Kosepe
KOTRA will promote a global project in connection with the Korea Shopping Week '2020 Korea Sale Festa (Kosepe)' held from the 1st to the 15th of next month. On the 23rd, Kwon Pyung-oh, President of KOTRA (left), participated in the Kosepe Thumb Up Challenge and took a commemorative photo. (Photo by KOTRA)
View original image[Asia Economy Reporter Kim Ji-hee] KOTRA announced on the 29th that it will promote a global project in connection with the Korea Shopping Week '2020 Korea Sale Festa,' which will be held from the 1st to the 15th of next month.
KOTRA is making an all-out marketing effort overseas to help Korea Sale Festa evolve from a domestic consumption promotion event into a global cultural shopping festival. In particular, under the slogan "Opportunity to the World," it supports participating companies in Korea Sale Festa to enter overseas markets through exports.
Specifically, to commemorate the 30th anniversary of Korea-Russia diplomatic relations, various business events will be held, including the 'Korea-Russia Business Partnership (October 19 - November 8),' 'Open Innovation Korea (November 2 - November 15),' which provides cooperation opportunities between Korean startups and global companies, the 'World Class Product Show (November 2 - November 13),' supporting export consultations for world-class product companies, and the 'ASEAN Hallyu Expo (November 2 - November 13),' which helps export Korean consumer goods and services by leveraging the Korean Wave.
In particular, 110 global distribution networks, including Amazon, Lazada, and Rakuten, will participate in the Korean product promotion event held during the Korea Sale Festa period.
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Kwon Pyung-oh, President of KOTRA, stated, "To overcome the difficulties caused by the novel coronavirus disease (COVID-19), KOTRA is launching an all-out overseas marketing campaign linked to Korea Sale Festa," and added, "We will actively support our small and medium-sized enterprises and mid-sized companies to expand overseas markets beyond Korea and make the world their domestic market."
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