Shinsegae Department Store to Hold This Year's Final 'Wine Warehouse Sale'

Shinsegae Department Store Wine Event Venue View (Photo by Shinsegae Department Store)

[Asia Economy Reporter Seungjin Lee] Shinsegae Department Store is holding its last large-scale wine event of the year.

Shinsegae Department Store’s “Wine Warehouse Sale,” running for one week from October 29 to November 5, is the largest event of the year with inventory worth approximately 10 billion KRW. This second half wine event features 500,000 bottles from 8 importers and offers discounts of up to 92%.

This year, the number of customers preferring wine has greatly increased due to various reasons such as the rise of home drinking caused by COVID-19 and wedding return gifts. In fact, the number of wine genre purchases at Shinsegae Department Store from January to October recorded a historic growth rate of 35% compared to the same period five years ago.

Accordingly, Shinsegae plans to showcase the most popular products from its wine stores. First, as wine has become more popular, cost-effective products will be introduced. Representative products include 'Metz Road Red (35,000 KRW)' with a clean flavor, 'Sling Shot (45,000 KRW)' with moderate body, and 'Hollis (78,000 KRW)'.

Additionally, for VIP customers in the food genre at Shinsegae Department Store, national sommelier Jeong Habong will personally recommend wines. A video has been prepared featuring the sommelier’s wine philosophy, including common questions about wine, important points to remember when drinking wine, and suitable food pairings.

Premium wines are also abundant. At this warehouse sale, the legendary wine 'Ch?teau Mouton Rothschild ’05' will be sold for 1.3 million KRW, and 'Ch?teau P?trus ’05' will be offered at 7.2 million KRW. Limited quantities of 'Ch?teau Mouton Rothschild ’08 (1 million KRW)' and 'Screaming Eagle ’06 (4 million KRW)' will also be available.

Moreover, various popular sparkling wines can be found at uniform prices. Solassio Moscato d’Asti is priced at 15,000 KRW, Gancia Asti at 17,000 KRW, and Schramsberg Blanc de Noirs at 55,000 KRW.

Exclusive products discovered directly by Shinsegae’s wine buyers will also be showcased. The small-batch, high-quality varietal Leviathan is priced at 69,000 KRW, while Metz Road Pinot Noir and Chardonnay are each sold at 35,000 KRW. The Honig Sauvignon Blanc, a representative popular wine in American restaurants for 40 years, is also exclusively prepared at 35,000 KRW.

Meanwhile, on the online mall SSG.com, a special “SSG Wine” corner has been created starting October 26 to commemorate the wine event, offering an additional 5% discount coupon for purchases of six bottles or more.

Choi Wonjun, head of food at Shinsegae Department Store, said, “This Wine Warehouse Sale features a variety of cost-effective products guaranteed for price and quality, as well as exclusive products only available at Shinsegae. This year, we will do our best to provide safe shopping experiences, including special online promotions.”

This content was produced with the assistance of AI translation services.