NH Nonghyup Card Achieves 1 Million New Credit Card Members for 6 Consecutive Years
[Asia Economy Reporter Ki Ha-young] NH Nonghyup Card announced on the 27th that it reached 1 million new credit card members for six consecutive years as of the 20th.
This year, NH Nonghyup Card launched the 'Olbareun My Pick Card,' which allows customers to choose the services they want and receive benefits, the 'Olbareun New Have Card,' a universal card with unlimited points accumulation, and the 'Olbareun Flex Card,' which strengthens non-face-to-face benefits.
They also focused on developing new products that enhance benefits and practicality, such as premium cards like the We Terra Card, We Rea Card, On Platinum Card, and two transportation and airline cards.
Additionally, they launched the advertising campaign "Spend Like Me, Spend Right," which reflects good consumption and the representative characteristic of the MZ generation (Millennials + Generation Z) of proactive purchasing power. By utilizing channels closely communicating with customers such as YouTube and Instagram, they took the lead in spreading positive influence and received great responses from customers.
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An NH Nonghyup Card official said, "Thanks to the steady love from customers, we were able to achieve 1 million new members for six consecutive years," and added, "Even in the rapidly changing digital financial environment, we will continue to develop various products and services to become an essential partner in customers' financial lives."
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