Blue Moon Becomes Fashion... '12 Types of Easywear Released'

[Asia Economy Reporter Lee Seon-ae] Lotte Chilsung Beverage's popular wheat beer 'Blue Moon' has teamed up with the women's casual fashion brand 'Tiren'.

On the 27th, Lotte Chilsung Beverage announced that it will carry out a collaboration between Blue Moon and Tiren.

Blue Moon, known for its refreshing orange aroma favored by female customers, is expected to create synergy with Tiren, whose main customer base is women aged 20 to 35 who seek comfort and their own style. The products introduced through this collaboration are designed for comfortable wear, reflecting the rise of home-centered culture and increased indoor activities.

The collection includes six types of clothing such as hoodies, sweatshirts, t-shirts, and pants, three types of accessories including socks and eco bags, and three types of goods like grip talks and blankets, all featuring embroidered and printed Blue Moon logos as accents.

This collection will be sold at the fashion mall Wooshinssa (a women's specialized fashion store operated by Musinsa) and Lotte Premium Outlets (Icheon, Giheung, Dongbusan), and will also be available on Coupang in November.

A Lotte Chilsung Beverage official stated, “As collaborations between different industries are booming, we will strive to bring brands closer to consumers by allowing them to experience the brand in unique ways in their daily lives.”

Meanwhile, Blue Moon is a wheat beer popular among women for its rich fruit aroma and stylish package design. Recently, it has been continuously engaging in various activities that combine art and brand, such as an artwork project expressing inspiration using Blue Moon beer in collaboration with emerging artists.

This content was produced with the assistance of AI translation services.