Orion Launches 'MyGummy Jam' Containing 100% Orange Juice Jam

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 27th that it has launched a new product, "MyGummy Jam," a fruit juice jelly containing tangy orange jam inside.

MyGummy Jam contains 100% orange fruit juice jam, allowing consumers to enjoy the fresh and sweet taste of the fruit itself. A distinctive feature is that the jelly's exterior and interior are composed of different fruit flavors. Inside the two types of chewy jelly?grape flavor and apple flavor?there is soft orange fruit juice, providing a rich fruit taste and a unique texture with every bite.

Orion introduced the new flavor and texture of MyGummy in line with the trend of women in their 20s and 30s enjoying sweet and sour jelly as a light dessert and a refreshing snack to relieve stress.

First launched in 1992, MyGummy has been widely loved not only by children but also by young women for its fruit-shaped flavors and shapes and chewy texture. As MyGummy leads the growth of the jelly category as Orion's representative product in the jelly market, Orion has recently launched MyGummy in the Chinese and Vietnamese markets, actively targeting the global jelly market.

This content was produced with the assistance of AI translation services.