10 Corso Como, Charlotte Perriand Collaboration Exhibition

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's concept store 10 Corso Como Seoul announced on the 26th that it will hold the 'Charlotte Perriand, Photographer and Designer Exhibition' at its Cheongdam branch in celebration of the special shopping event Ten on Ten Shopping Week.

The exhibition of French architect and designer Charlotte Perriand was previously held at 10 Corso Como Milan in 2014.

Charlotte Perriand, a female architect and furniture designer from Paris, became famous in the 1920s design industry, which was male-dominated at the time, for her works that embraced modern industrial materials and rejected traditional decorative norms.

This exhibition was planned in collaboration with Enrica Vigan?, curator of Admira, a Milan-based photography exhibition agency, the Charlotte Perriand Archive, Italian premium furniture brand Cassina, and the Fondazione Sozzani, founded by Carla Sozzani, the founder of 10 Corso Como.

The Charlotte Perriand exhibition at 10 Corso Como Seoul consists of 38 photographs that form the basis of Perriand's unique and witty work, along with 15 representative Cassina furniture pieces designed by Perriand.

The exhibition features photographs taken during Perriand’s travels across 1930s Europe and other regions, capturing nature and urban scenes that inspired her designs. Perriand recorded and documented anything that caught her attention?such as metal structures of bridges, fishing nets, and stones?engraving their forms and ideas to select them as themes for her designs.

Key photographs include ‘Le Corbusier’s hand holding a plate and Charlotte Perriand,’ ‘Carousel in Croatia,’ ‘Fish spine,’ ‘Eastern view of Grepon and bike track, Chamonix,’ among others. Furniture pieces reflecting Perriand’s iconic designs, such as the shelf 'Nuage,' the swivel chair 'LC7,' and the long bench 'Tokyo Chaise Longue,' are also exhibited.

Song Aeda, team leader of 10 Corso Como, said, “10 Corso Como Seoul, which holds exhibitions of world-renowned artists every year, is hosting an exhibition of 20th-century modern design master ‘Charlotte Perriand’ this year. We hope this will be a special opportunity for customers to experience works embodying Perriand’s belief that ‘good design has a good influence.’”

This content was produced with the assistance of AI translation services.