bhc Chicken 'Ppurin Hot Dog' Sells 1 Million Units in Just One Year Since Launch

[Asia Economy Reporter Choi Saeng-hye] bhc Chicken announced on the 25th that its ‘Ppurinkle Hot Dog’ surpassed cumulative sales of 1 million units within one year of its launch, continuing the upward trend of bhc Chicken's side menu.

Launched in the second half of last year, the Ppurinkle Hot Dog features a savory sausage, chewy glutinous rice, and Ppurinkle seasoning, creating a distinctive flavor that quickly established a strong presence. Since its launch, it has sold over 80,000 units per month on average for a year, receiving consumer approval regardless of the season and becoming a steady seller.

bhc Chicken aimed to continue the growth of Ppurinkle, which has become the brand's signature menu by incorporating ‘Ppurinkle seasoning’ into side menus released consecutively last year. In February last year, they launched ‘Ppurinkle Cheese Ball,’ ‘Ppurinkle Potato,’ and ‘Ppurinkle Sotteok,’ and in August introduced the ‘Ppurinkle Hot Dog,’ expanding consumer choices and contributing to increased sales for franchise owners.

Kim Dong-han, head of bhc Chicken's PR team, said, “As a result of focusing on differentiated menu development, the side menu sales share exceeded double digits for the first time last year, and growth continues this year as well. We will continue to release menus that consider trends, leveraging bhc Chicken’s greatest strength of trusted taste, and firmly establish our position as the industry leader in side menus.”

This content was produced with the assistance of AI translation services.