Gwangju Kimchi, Establishment of Nationwide Online and Offline Sales System

Kimchi Industry Promotion Committee Meeting Held... Review of Business Directions and More

Gwangju City Hall

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 25th that it has established a system to sell Gwangju Kimchi nationwide both online and offline by utilizing the production facilities and sales support services of Kimchi Town.

Until now, except for kimchi manufacturers, even if individuals had excellent kimchi-making skills, it was difficult to have hygienic production facilities, and the system for packaging and selling the produced kimchi was insufficient, making nationwide sales challenging.

Accordingly, on the 23rd, Gwangju held the Kimchi Industry Promotion Committee at Kimchi Town to deliberate on measures to foster the Gwangju kimchi industry. At this meeting, they assessed the achievements of the kimchi industry and discussed future project directions that could innovatively improve the indicators of the Gwangju kimchi industry.

First, they prepared promotion measures on key issues such as creating a brand reflecting the unique characteristics of Gwangju kimchi, developing functional packaging containers, and establishing joint designs for export.

Additionally, skilled individuals will be supported to use the hygienic kimchi workshop facilities at Gwangju Kimchi Town to make kimchi and package products by providing equipment and packaging containers, enabling delicious Gwangju kimchi to be sold nationwide.

Producers of handmade Gwangju kimchi are currently being recruited through the Gwangju Kimchi Self-Governing Cooperative, which is responsible for operating the kimchi workshop facilities, and 3 to 5 producers will be selected through an evaluation of kimchi workshop producers.

Selected producers can schedule facility usage according to the type and quantity of kimchi ordered by consumers and produce kimchi accordingly. Furthermore, the packaged products will display the producer's name to provide consumers with information on which kimchi suits their taste and encourage repurchasing.

Gwangju City will explore various distribution and sales channels for handmade Gwangju kimchi, promote sales through customer-tailored marketing, and pioneer sales routes via online, print advertisements, and linked promotions with the Gwangju Kimchi Festival and Kimjang Grand Exhibition.

Moreover, by next month, a one-stop shopping mall for Gwangju kimchi will be established, and from the end of next month, production and sales of workshop kimchi will begin in earnest.

Gwangju City expects that kimchi produced in the workshops, embodying the unique taste, hygiene, and tradition of Gwangju kimchi, will satisfy the high-level kimchi consumption demands of consumers nationwide as premium handmade kimchi, forming a brand image and contributing to the growth of the local kimchi industry.

Park Nam-eon, Director of the City’s Job and Economy Office, said, “Anyone with skills can make delicious Gwangju kimchi in hygienic facilities, and Gwangju City will do its best to promote and support sales of the products to inform consumers nationwide of the taste and excellence of Gwangju kimchi.”

This content was produced with the assistance of AI translation services.