Meet 'Samsung Electronics' at BTS Pop-up Store

Samsung 'The Serif' installed at BTS pop-up store 'BTS POP-UP : MAP OF THE SOUL' Seoul showcase located in Garosugil, Seoul

[Asia Economy Reporter Changhwan Lee] Samsung Electronics announced that from the 23rd, at the BTS pop-up store ‘BTS POP-UP : MAP OF THE SOUL’ Seoul showcase opening in Garosugil, Seoul, it will feature BTS through the lifestyle TV ‘The Serif’ and large LED screens.

This BTS pop-up store will primarily operate as an online store, with offline showcases opened in some cities including Seoul.

Samsung Electronics will install a total of four Samsung ‘The Serif’ TVs and large LED screens across the three floors of the Seoul showcase.

‘The Serif’ will be displayed throughout the Seoul showcase’s main showroom, the experiential space recreating scenes from BTS’s representative songs ‘ON’ and ‘Dynamite’ music videos, and the BTS character ‘TinyTAN’ themed areas.

‘The Serif’ is a lifestyle TV product created with the participation of world-renowned French furniture designers Ronan & Erwan Bouroullec, focusing on aesthetic value.

Large LED display installed at the BTS pop-up store 'BTS POP-UP : MAP OF THE SOUL' Seoul showcase located in Garosugil, Seoul

In the ‘Black Swan’ experiential space on the second floor, an ultra-high-definition LED display IFJ series (P1.2) measuring 3.2 meters wide by 2.3 meters high and supporting HDR with up to 1200 nits brightness was also installed.

Through the ultra-high-definition ‘The Serif’ and LED displays, visitors to the Seoul showcase can experience various digital content including pop-up store introduction videos and music videos.

Jusung Seok, Vice President of Samsung Electronics’ Visual Display Business Division, said, “We are honored to be part of the project with global superstar BTS, who delivers comfort and hopeful messages worldwide through music,” adding, “We will provide visitors with the best viewing experience through Samsung’s ultra-high-definition and large-scale screens.”

This content was produced with the assistance of AI translation services.