"Total Prize Money of 100 Million Won" Lotte Card Seeks "Roca Creators"

[Asia Economy Reporter Ki Ha-young] Lotte Card is holding the ‘Why LOCA?’ UCC Video Contest, offering a total prize of 100 million KRW until December 31.

The contest theme is LOCA. Any UCC video freely expressing everything about LOCA can participate regardless of genre or length.

To participate, upload a freely created video on your personal YouTube or Instagram with three hashtags, then fill out the contest application form. The three hashtags are ‘#LOCA_UCC_Contest’, ‘#IAmLOCACreator’, and ‘#BoundaryBreakingCreator’. The contest application form can be completed on the Lotte Card website or the Lotte Card app event page.

The uploaded UCCs will be evaluated based on internal review (40%) and likes/views (60%), and a total of six finalists (teams) will be selected regardless of YouTube or Instagram platform.

The finalist UCCs, candidates for excellence, will be introduced on the official Lotte Card blog and receive votes from customers. The final winners will be selected by combining the finalist selection scores and the excellence votes. The voting and selection for excellence will take place in January 2021.

The prizes are: Grand Prize 50 million KRW (1 person), Excellence Award 10 million KRW (2 persons), Merit Award 5 million KRW (3 persons), Encouragement Award 1 million KRW (10 persons), and Participation Award Lotte Gift Card worth 50,000 KRW (100 persons). Detailed contest information can be found on the Lotte Card website or app.

A Lotte Card official said, “This contest, with a total prize of 100 million KRW, will be an opportunity for customers to showcase their wit and overflowing ideas,” adding, “We look forward to fresh and unique works from customers, just like the LOCA series which introduced the industry’s first set card system.”

This content was produced with the assistance of AI translation services.