Targeting Guanggunje... Hu, Soom, Ohui Begin Pre-Sales on Tmall Official Store

LG Household & Health Care announced its participation in the Singles' Day on the 19th through large electronic billboards in major downtown areas of Seoul. The photo shows advertisements for LG Household & Health Care and its flagship brand "Whoo" displayed on an outdoor billboard in Gwanghwamun, Seoul.

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has strengthened its marketing on the Chinese online shopping mall Tmall ahead of China’s largest shopping season, Singles’ Day (November 11).

LG Household & Health Care announced on the 21st that it will conduct pre-sales from today until November 10, focusing on its brand-operated stores on Tmall including Whoo, Su:m37, O Hui, belif, VDL, CNP, SULWHASOO, and The Face Shop.

LG Household & Health Care will introduce special promotional sets targeting Singles’ Day for each brand and showcase key products through live broadcasts on Tmall featuring popular Wanghong influencers.

Whoo will focus on pre-sales of its flagship products such as the ‘Cheongidan Hwahyun’ set, ‘Bichup Ja Saeng Essence,’ and the ‘Gongjinhyang: Soo Sooyeon’ set, which has received positive responses from younger customers. In particular, the ‘Cheongidan Hwahyun’ set, which is highly popular in China, is expected to record high pre-sale volumes starting from November 21.

For this Singles’ Day, a brand video featuring Seoul’s city center and palaces as the backdrop will be showcased on Tmall. Until the peak of the event on Singles’ Day, a sculptural video of the representative product ‘Whoo Bichup Ja Saeng Essence’ harmonized with the palace will be displayed on Tmall’s main page to enhance brand image and attract attention.

Su:m37 will conduct pre-sales focusing on its flagship ‘Losec Summa’ experience set, ‘Secretia Essence,’ and the Singles’ Day limited edition set of the popular ‘Waterful Line’ loved by Chinese customers. Notably, the ‘Secretia Essence’ was released as the ‘Secretia Essence Mermaid Edition,’ inspired by Su:m37 brand model Jun Ji-hyun’s role as a mermaid in the SBS drama ‘The Legend of the Blue Sea.’

O Hui plans to focus on pre-sales of the limited edition ‘The First Geniture,’ which has been highly popular among Chinese customers since its launch, the steady seller ‘Miracle Moisture,’ and the seasonal product ‘Age Recovery.’

belif released a Singles’ Day edition of its representative product ‘The True Cream - Moisturizing Bomb’ featuring a special design that captures the festive shopping atmosphere of Singles’ Day. VDL will promote its sophisticated and luxurious image by launching the representative product ‘Lumi Layer Primer’ as a Blue Edition limited edition.

CNP expects its popular product ‘Anti-Pore Blackhead Clear Kit’ to record its highest sales since launch, and will sell its flagship ‘Propolis Ampoule’ in a newly released jumbo size this year. SULWHASOO plans to focus on showcasing the limited edition of its representative product ‘Jinseng Essence’ and the popular ‘Hyo Bidam’ set among Chinese customers.

The Face Shop will conduct pre-sales focusing on its brand steady sellers ‘Calendula’ and ‘Herb Day’ lines, as well as special makeup limited editions released for Singles’ Day. The brand also appointed the Korea-China joint idol group WJSN as its brand ambassadors in China to convey The Face Shop’s bright and youthful brand image.

This content was produced with the assistance of AI translation services.