"From Registration to Services in One Go" Mirae Asset Life Insurance Opens Integrated Site

[Asia Economy Reporter Ki Ha-young] Mirae Asset Life Insurance announced on the 20th that it has completely renewed its website and opened an integrated site.

In response to the new normal environment, the existing website functions were physically combined with online insurance and the Cyber Branch so that customers can handle all untact (non-face-to-face) tasks in one place. Whether accessed via PC, mobile, or the Cyber Branch application, customers can receive the same content and services.

The new integrated site will serve as the untact hub for Mirae Asset Life Insurance customers. It implements a simple and clear interface so that customers can obtain not only basic task processing but also asset allocation strategies and protection solutions. To this end, it introduced a menu structure that minimizes customer access steps and a design optimized for mobile.

The integrated site enhances customer convenience starting from the most basic task processing. The performance of information input and authentication pages has been greatly improved so that subscription to all products can be completed quickly and easily online. By strengthening analysis functions, it provides detailed information on the coverage details and yield status of subscribed products and also suggests additional plans. The Cyber Branch, the task processing system for Mirae Asset Life Insurance product subscribers, has also improved its functions and design to facilitate easy task processing.

Additionally, in line with its status as a ‘Leading Company in Variable Insurance,’ it provides an advanced management system by newly establishing menus such as the Variable Insurance Asset Management Center and the Pension Asset Management Center. The Variable Insurance Asset Management Center allows one-stop processing of essential tasks such as checking the yield of the company’s variable insurance customers and fund changes. Furthermore, it offers video manuals and investment information content to help understand variable insurance, and it has a system that allows immediate sharing on personal social network services (SNS). When accessing the Pension Asset Management Center, users can view pension assets not only of Mirae Asset Life Insurance but also of other financial companies by linking with the Financial Supervisory Service’s integrated pension portal expected pension inquiry service, enabling easy and accurate analysis in one place.

The integrated site also provides solutions that anticipate and alleviate the concerns of variable insurance customers. Through the ‘One-Click Fund Change’ menu, customers can change the composition of variable insurance funds at once to the recommended portfolio proposed by Mirae Asset Life Insurance. Using tools implemented as simply as an online shopping mall, such as ‘Fund Ranking’ and ‘Favorite Funds,’ anyone can easily and quickly adjust their portfolio on the spot.

Won Kwon-hoe, Head of Digital Innovation Division at Mirae Asset Life Insurance, said, “Mirae Asset Life Insurance’s new integrated site helps users perform tasks easily and conveniently anytime and anywhere through a mobile-optimized user experience (UX). In particular, we plan to develop it into an evolving platform that delivers the optimal experience centered on the newly opened Variable Insurance Asset Management Center and Pension Asset Management Center.”

This content was produced with the assistance of AI translation services.