Gyeongnam Province Accelerates Entry of Excellent Agricultural Products into Vietnamese Market

Promotion and Sales Event in Hanoi, Vietnam from 20th to 25th

Gyeongnam Province is holding a promotional event at Crescent Mall in Ho Chi Minh, Vietnam. (Photo by Gyeongnam Province)

[Asia Economy Yeongnam Reporting Headquarters Reporter Kang Woo-kwon] Gyeongnam Province announced on the 19th that it will hold the "Gyeongnam Excellent Agricultural and Food Products Promotion Fair" for six days from the 20th to the 25th at Lotte Mart Cau Giay Branch in Hanoi, Vietnam.

The Lotte Mart Cau Giay Branch in Hanoi, where the event will take place, has a daily foot traffic of about 3,000 people, making it highly accessible and expected to be a good opportunity to raise awareness of Gyeongnam's excellent agricultural and food products among visitors.

This event will feature 11 local agricultural and food product manufacturers showcasing 36 items, including ginseng syrup, balloon flower root syrup, black garlic juice, and ingredients for Samgyetang. The Gyeongnam Province Ho Chi Minh overseas office will provide local support.

Earlier in early October, a promotion fair held at Crescent Mall in Ho Chi Minh, Vietnam, saw participation from 13 companies with 22 items from the province, generating sales revenue of $67,000.

Jung Tae-ho, Director of the Agricultural and Food Distribution Division of the province, stated, "Due to the spread of COVID-19, demand for health functional foods that boost immunity in Vietnam is rapidly increasing, so focused development of functional, high-quality, and safe food products is necessary."

Director Jung added, "Using Vietnam, a strategic key point for advancing into the New Southern Market, as a foothold, we will actively pursue diversification of export markets within Southeast Asia in the future."

This content was produced with the assistance of AI translation services.