Winia Dimchae Wins Grand Prize in Home Appliance Category at '2020 Korea SNS Awards'

[Asia Economy Reporter Ki-min Lee] Winia Dimchae announced on the 19th that it received the Grand Prize in the Home Appliances Company category at the "10th 2020 Korea Social Network Service (SNS) Awards."

The Korea SNS Awards are hosted by the Korea Social Content Promotion Association and supported by the Ministry of Science and ICT and the National Information Society Agency. They are awarded to companies and public institutions that have achieved significant accomplishments in SNS operations over the past year.

Winia Dimchae was selected for the grand prize based on a comprehensive evaluation including quantitative assessment through the SNS Utilization Index (SNSi) (30%), expert evaluation (40%), internal expert evaluation by SNS experts from participating companies and institutions assessing other fields (20%), and user voting results (10%).

Winia Dimchae explained that it focuses on communication with consumers through its SNS channels. In particular, by expressing life changes using Winia Dimchae products in miniature form, it has secured a fandom, which is rare for corporate channels.

Additionally, it introduced promotional videos depicting various consumer situations and classic game content that amusingly tells the story of the year Dimchae was launched.

A Winia Dimchae representative said, "Winia Dimchae's SNS channels focus more on communication with consumers than product promotion," adding, "It received high marks for actively communicating with customers and fulfilling its role as a corporate promotional channel."

This content was produced with the assistance of AI translation services.