"Ready at Home" Ladygagu Launches Online 'Moving & Wedding Special Sale' Starting the 19th

Lady Furniture is holding a special sale event for moving and newlywed furniture.

[Asia Economy Reporter Kim Jonghwa] Ladygagu will hold a special online sale event for contactless moving and newlywed furniture from the 19th to the 28th on its official website.

Customers can conveniently check detailed product information online, and by making good use of the benefits, they can purchase furniture economically.

This promotional event is Ladygagu's first case adopting the rapidly growing concept of 'live commerce' (a combination of live streaming and e-commerce) in the distribution industry. A professional show host participates in the recorded broadcast to guide the event and clearly deliver information about the specifications and purchase benefits of the featured products.

The broadcast takes place at Ladygagu’s offline showroom in Pangyo, where the show host showcases key products. It explains the easily overlooked product features and vivid real-life reviews through video to assist online purchasing convenience.

The furniture arranged in the offline showroom can be viewed exactly as is through a VR-style online showroom. Consumers who feel limited by images alone on the product purchase page can check more detailed specs such as material and color.

Furniture recommendations are also provided to match various home concepts. These recommendations are based on real and practical photo reviews from actual users. Since furniture is difficult to visualize until physically placed, showing images of furniture in actual use offers helpful ideas.

Any Ladygagu member can use a basic 5% discount coupon (up to 20,000 KRW) on all products. Those who have moved or are newlyweds can receive three special coupons for moving and newlywed purchases by submitting related proof. When purchasing sofa, bed, and dining table sets, a 7% discount (up to 30,000 KRW per item) is offered.

Additional overlapping discounts of up to 150,000 KRW can be applied depending on the total order payment amount.

A Ladygagu representative stated, "In preparation for the autumn moving season and wedding season, we have prepared an untact promotional event that fits the era of contactless consumption. We hope this will be an opportunity for families and prospective newlyweds, who may face difficulties preparing due to social distancing, to safely and conveniently prepare for moving and newlywed furniture."

More detailed information about Ladygagu’s moving and newlywed special sale event can be found on the official website.

This content was produced with the assistance of AI translation services.