Hyundai Motor Company Holds 2020 Longest Run 'Untact Fun Race' at Seoul Grand Park

This Year's Longest Run Final Event

Hyundai Motor 2020 Longest Run Final Event 'Untact Fun Race' (Photo by Hyundai Motor)

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company announced on the 19th that it will hold the final event of the 2020 Longest Run, an eco-friendly social contribution campaign linking online and offline, called the 'Untact Fun Race' in collaboration with Seoul Children's Grand Park.

The Longest Run is Hyundai's representative social contribution campaign that started in 2016 and is now in its fifth year. Participants download a dedicated application and engage in activities such as running, cycling, and practicing eco-friendly actions to contribute to environmental protection through donations.

This year's final event, the Untact Fun Race, is held at Seoul Children's Grand Park with the concept of an 'Untact Race' (contactless running) considering social distancing due to the COVID-19 pandemic. The first session runs from October 29 to November 1, and the second session from November 5 to 8, totaling 8 days. Operating hours are from 10 a.m. to 4 p.m., with 50 to 70 participants allowed per time slot. Customers wishing to participate can apply on a first-come, first-served basis using the Longest Run dedicated app from the announcement date until the participant limit is reached.

When participants visit Seoul Children's Grand Park at their registered time, the start button for the Untact Fun Race on the Longest Run app will be activated, allowing them to join the race. By pressing the start button, participants complete the race by passing through each point marked on the map, solving quizzes, and completing augmented reality (AR) missions within 60 minutes.

Hyundai Motor 2020 Longest Run Final Event 'Untact Fun Race' (Photo by Hyundai Motor)

Participants earn mileage points each time they pass one of the 20 points on the course. These points can be used to enter prize draws at the Longest Run app's mileage shop. Additionally, all participants will receive a small souvenir at a distribution point within Seoul Children's Grand Park.

Meanwhile, the 2020 Longest Run has been ongoing with various programs since June this year. The first half Untact Race held in July allowed participants to freely run their desired course at their preferred time, completing a continuous 10 km run. This event attracted over 9,300 participants and received great response. Furthermore, all participation fees from the paid Untact Race were donated to the creation of a running track for children.

In addition, various programs such as the 'Plogging (jogging while picking up trash) event' were held in August, expanding the campaign into a customer-participatory eco-friendly campaign that raises awareness of broader and diverse environmental issues.

A Hyundai Motor Company official said, "We hope that the 2020 Longest Run Untact Fun Race will motivate healthy movement among the public who have been restrained due to COVID-19. We plan to operate the event in a contactless manner so that participants can join safely, and since it is held at Seoul Children's Grand Park, we hope it will be an opportunity to create joyful memories with family and friends in nature."

This content was produced with the assistance of AI translation services.