'Casual Golf Wear' Jean-Michel Basquiat, Expansion of High-Performance Field Line

Total Golfwear Brand Transformation
Fieldline Sold on CJ Mall and Styleonair

[Asia Economy Reporter Minyoung Cha] CJ ENM O Shopping Division's golf wear brand Jean-Michel Basquiat announced on the 19th that it will launch a field line clothing with enhanced performance features and expand its product range as premium golf wear.

The newly released field line products are high-performance items worn and field-tested by professional golf players, designed to maximize performance during actual competitions. The materials use special fabrics developed in collaboration with manufacturers of premium golf wear brands, and the colors and designs complete a stylish rounding look.

Professional golfers sponsored by CJ O Shopping, Kim Jae-il and Yoon Na-ra, who were selected as product models, plan to participate in actual tournaments wearing these products. While existing casual golf wear products were mass-produced and mainly sold through TV channels, the performance field line products are released in multiple small-quantity items tailored to segmented customer needs and will be sold from the 21st at CJ Mall and CJ O Shopping's offline store Style On Air.

The representative product is the high-frequency tech tube down jacket, an essential item for winter rounding. It features a luxurious and classic knit jacket style with knit material on the sleeves, providing high mobility in the shoulder area and freedom of swing movement. The Action Band Swing Jacket maximizes exercise convenience as its name suggests. It uses a nylon and spandex blended fabric with a high spandex content, offering excellent elasticity and water repellency. The Stretch Pegasus Wing Shirt is a golf wear shirt product lightly brushed for winter innerwear suitability, made of matte nylon spandex material.

Park Myung-geun, team leader of the sports team at CJ ENM O Shopping Division, said, “Jean-Michel Basquiat has grown into a leading golf wear brand in the industry, surpassing cumulative sales of 170 billion KRW within four years of its launch as a casual golf product with high popularity and versatility. We will lead the premium golf apparel market by further advancing the accumulated know-how and manufacturing techniques through continuous research and investment.”

Meanwhile, Jean-Michel Basquiat is a premium golf wear brand launched in October 2016 by CJ ENM O Shopping Division under an exclusive license agreement with the foundation of the famous American artist Jean-Michel Basquiat. Designer Hong Seung-wan has been participating as the creative director (CD) of Jean-Michel Basquiat since the end of 2017.

This content was produced with the assistance of AI translation services.