Yujin Group's 'Ace Hardware' Operates Hardware Curated Shop Popup Store

Popular PB Products and Goods Sold at Jeongeum Hardware in Yeonhui-dong, Seoul Until November 8

Customers choosing products at the 'Ace Hardware X Jeongeum Hardware Popup Store' located in Yeonhui-dong, Seodaemun-gu, Seoul.
[Photo by Yujin Group]

[Asia Economy Reporter Kim Jong-hwa] Eugene Home Center, a subsidiary of Eugene Group, is collaborating with a hardware select shop.

Eugene Home Center, which operates the interior and building materials specialty brand Ace Hardware, announced on the 19th that it will run a pop-up store with Ace Hardware X Jeongeum Hardware.

The pop-up store, held at Jeongeum Hardware in Yeonhui-dong, Seodaemun-gu, Seoul until the 8th of next month, offers an opportunity to directly experience Ace Hardware products and was planned together with Jeongeum Co., Ltd. to expand customer touchpoints.

Jeongeum Hardware, where the Ace Hardware pop-up exhibition zone is set up, is a neighborhood hardware select shop newly reinterpreted from Jeongeum Electronics, a community gathering place in Yeonhui-dong since 1993. It introduces various lifestyle brands related to construction and interior, as well as local carpenters and artisans, and teaches how to use electrical tools through the YouTube channel 'CheolmulTV'. The curation shop displays and sells high-quality hardware and building materials.

This Ace Hardware X Jeongeum Hardware pop-up store curates and showcases only popular private brand products among Ace Hardware’s main categories such as tools, paint, and interior/building materials, and also introduces Eugene Corporation’s building materials private brand products. Additionally, exclusive goods inspired by Ace Hardware’s long history and tradition, such as sweatshirts, mask straps, and work gloves made using the silkscreen printing technique, are available.

To commemorate the pop-up store opening, Eugene Home Center is running a promotion with various benefits. Customers who purchase over 10,000 KRW will receive a 'mask strap' limited to one per person. Uploading a certification shot of the pop-up store on SNS will provide work gloves, and 30 people will be selected by lottery to receive an 'ACE Folding Box 25L'.

A Eugene Home Center official said, "Yeonhui-dong, with its high floating population in addition to residents and a coexistence of various age groups, will be a great place to introduce Ace Hardware," adding, "We will continue to carry out space marketing activities where customers can experience the brand as well as enjoy fun and diverse content."

This content was produced with the assistance of AI translation services.