As Autumn Deepens, Camping Goods Gain More Popularity... Following Folding Boxes, One-Touch Tents Also Appear

Coffee Bean Launches Various MD Items from Tents to Folding Boxes
HiteJinro Offers Limited Sales of Folding Boxes, Tumblers, Speakers, and More on 11st

[Asia Economy Reporter Choi Sunghye] The camping craze that started in summer has continued until recently. Even those who enjoy autumn campfires and fall foliage have joined the camping crowd, causing a surge in related product sales. The food and dining industry is also stimulating enthusiasts' purchasing sentiment by releasing various camping MDs one after another.

On the 17th, Coffee Bean Korea announced that it has designated October as the ‘Month of Camping’ and will showcase a total of four diverse camping MD products, ranging from tents to folding boxes. These products, featuring Coffee Bean’s signature purple color, will be available sequentially until the 23rd.

First, on the 8th, the Coffee Bean One-Touch Tent was launched in collaboration with ‘Fastcamp,’ the brand that has held the number one market share for one-touch tents for five consecutive years. The tent, designed for 3 to 4 people, comes in two colors: Classic Purple and Soft Purple, and features windows that can be opened and closed inside the tent. It can be purchased in stores by adding 36,000 KRW to a beverage purchase and is also available for general sale online.

On the 14th and 16th, a camping cup and a cork Bluetooth speaker were released consecutively. The camping cup is made of stainless steel and comes in a single Soft Purple color, available for general purchase both in stores and online. The cork Bluetooth speaker is designed to be attached to a bottle and features an LED mood light, creating a cozier camping atmosphere. This limited edition product is given to the first 1,000 customers who participate in the online prepaid card charging event.

Finally, on the 23rd, a convenient folding box will be available. This folding box, which is easy to carry and can store various items, comes in two colors: Cream and Soft Purple. It can be purchased in stores by adding 11,900 KRW to a beverage purchase and will also be available for general sale online.

HiteJinro, in collaboration with open market 11st, is holding the ‘Eoljuka Camping Goods Exhibition,’ offering limited sales of brand camping goods such as the Chamisul x Terra folding box set and Terra cooling cart. The event will run for four days from the 19th to the 22nd, with new goods being sold in limited quantities each day.

This event is the second following the ‘These Days Soju & Beer Goods Exhibition’ held in July with 11st. Due to the enthusiastic response and requests from consumers, it was planned to express gratitude. The five items sold at the Soju & Beer Goods Exhibition, including the Two-Drop Glass, sold out in an average of 56 seconds, generating tremendous buzz on various social networking services (SNS) and online communities.

HiteJinro decided to hold a special ‘Eoljuka Camping Goods Exhibition’ tailored for consumers enjoying outdoor camping, reflecting the changed trends due to COVID-19 and social distancing. They carefully selected camping goods with high collectible value and practicality.

First, on the 19th, they will sell 1,000 limited units of the ‘Chamisul x Terra Folding Box Set,’ a camping item that is easy to carry and highly versatile as storage space, table, chair, and shelf.

On the 20th, 250 limited units of the ‘Terra x Stanley Tumbler,’ a beer tumbler that keeps beer cool and fresh until the last drop even outdoors, will be sold.

On the 21st, 900 limited units will be sold, including 450 each of the ‘Chamisul x Jinro Cork Mini Bluetooth Speaker,’ a compact and portable emotional item that can be enjoyed anytime and anywhere, and stylish leather cases with practical stainless steel camping soju cups for Chamisul and Jinro.

On the 22nd, 3,000 limited units of the ‘Terra Cooling Cart,’ an item that caused a sell-out frenzy at major nationwide marts, will be sold. This mobile cart equipped with a cooling ice bag allows you to enjoy Terra cleanly even outdoors.

The ‘Eoljuka Camping Goods Exhibition’ will be held through the 11st special event page, opening every day from Monday to Thursday at 11 a.m., selling limited quantities on a first-come, first-served basis.

Meanwhile, Market Kurly, a grocery shopping app, analyzed product sales from March to September, the peak camping season, and found that sales of camping foods such as barbecue and skewers, as well as camping-related products like lanterns and portable tableware, increased by 150% compared to the same period last year. Due to COVID-19, camping has gained popularity as a leisure activity that avoids crowds, leading to increased sales of related products. Camping food sales on Market Kurly from March to September rose 150%, and camping goods sales increased by 134% compared to the previous year. Kurly analyzed that the increase in sales was driven not only by people enjoying camping outdoors but also by home camping enthusiasts who enjoy camping menus at home without going outside.

This content was produced with the assistance of AI translation services.