Volkswagen Korea's Major Offensive with 6 New Models by 2022

Starting with the 20 Million KRW Range 'Zeta', 6 New Models Launch
2022 Marks the Brand's First Pure Electric SUV ID.4 Release in Korea

[Asia Economy Reporter Kim Ji-hee] Volkswagen Korea will lead the popularization of the imported car market by launching six new models in the domestic market, including the brand's first pure electric vehicle, the ID.4, by 2022.

According to Volkswagen Korea on the 16th, starting with the 7th generation Jetta, which began pre-orders the day before, the new mid-size sedan 'New Passat GT' will be added to the sedan lineup in December. Following that, the compact sport utility vehicle (SUV) 'T-Roc' will be released in January next year, and the large SUV 'Teramont' will be launched in 2022 consecutively.

Stefan Krap, President of the Volkswagen Division at Audi Volkswagen Korea, is taking a commemorative photo with the 7th generation Jetta. Photo by Volkswagen Korea

Once these new car launches are completed, Volkswagen Korea will complete its sedan lineup consisting of the Arteon, Jetta, and Passat, as well as its SUV lineup including the Tiguan, Tiguan Allspace, T-Roc, Touareg, and Teramont. Additionally, the 8th generation new model of the hatchback Golf will join around next fall. Volkswagen's first pure electric SUV, the ID.4, is also targeted to be introduced to the domestic market in 2022.

To achieve the goal of popularizing the imported car market, the term of President Stephan Krapf has been extended. Stephan Krapf, who took office as president of Volkswagen Korea in 2017, will lead the Korean market until September next year with his term extended by one year.

Volkswagen Compact SUV T-Roc

Volkswagen Pure Electric SUV ID.4

Meanwhile, the 7th generation Jetta is the first Jetta designed based on the MQB (Modular Transverse Matrix) platform, and features a more spacious interior and improved product competitiveness compared to the 6th generation model, which sold more than 15,000 units domestically. In particular, the 7th generation Jetta is considered a key model to lead Volkswagen Korea's main task of 'popularizing the imported car market.'

To this end, Volkswagen Korea lowered the price range of the new Jetta by up to approximately 4 million KRW for the premium model and about 7 million KRW for the prestige model compared to the previous generation. For the launch edition, reflecting the reduction in individual consumption tax, the premium model is priced at 27,149,000 KRW, and the prestige model at 29,516,000 KRW. Using the Volkswagen Financial Services program, the premium model can be purchased at a maximum 14% discount for 23,300,000 KRW.

This content was produced with the assistance of AI translation services.