Shinsegae Group's Surprise Personnel Move... Kang Hee-seok, CEO of Emart, to Also Oversee Online Operations

[Asia Economy Reporter Lim Hye-seon] Chung Yong-jin, Vice Chairman of Shinsegae Group, has taken the knife of 'personnel reform.' Among the 11 major affiliates in the Emart division, more than half, six CEOs, have been completely replaced. Kang Hee-seok, CEO of Emart (photo), will also concurrently serve as CEO of SSG.com (SSG.COM).

On the 15th, Shinsegae Group carried out the 2021 regular executive appointments for the Emart division based on this content. This personnel appointment focused on overcoming the management environment and creating business performance, strengthening expertise, placing excellent talents in the right positions, enhancing online capabilities, creating on-off synergy, improving organizational efficiency, and establishing a new growth foundation.

The number of executives was also reduced. Young and talented personnel were boldly appointed to lay the foundation for talent development and future preparation.

With Kang Hee-seok appointed as CEO of SSG.com, he will concurrently serve as CEO of both Emart and SSG.com. Kim Sung-young, CEO of Emart24, was appointed as CEO of Emart Everyday, and Kim Jang-wook, CEO of Shinsegae I&C, was appointed as CEO of Emart24 Co., Ltd.

Song Hyun-seok, Senior Executive Director in charge of marketing at Shinsegae Food, was appointed as CEO of Shinsegae Food, and Son Jeong-hyun, Executive Director and head of the IT business division at Shinsegae I&C, was appointed as CEO of Shinsegae I&C,

while Lee Joo-hee, Vice President in charge of support at the Strategy Office, was appointed as CEO of the Leisure Division at Shinsegae Construction.

Emart’s Deputy Vice Presidents No Jae-ak and Hyeong Tae-jun were promoted to Vice Presidents, and Director Kwak Jung-woo was promoted to Executive Director.

Shinsegae Group also carried out organizational restructuring for each company to strengthen expertise, establish a foundation for future growth, and enhance organizational synergy.

Through this organizational restructuring, Emart will promote expertise enhancement and advance organizational culture. The MSV division was newly established, the sales division, currently composed of four teams, was expanded to five teams, and the Metro division was newly established to strengthen sales expertise.

Additionally, a Corporate Culture Headquarters was established to lay the foundation for building a future-oriented organizational culture.

SSG.com completely reorganized its organizational structure into the Grocery Business Headquarters, New Business Headquarters, Data & Infrastructure (DATA·INFRA) Headquarters, and Support Headquarters to accelerate the growth of its online business. In particular, Emart and SSG.com will significantly strengthen integrated on-offline thinking and synergy through concurrent CEO appointments.

Shinsegae Food reorganized its manufacturing service division and purchasing distribution division from a dual-division representative system into a single representative system, while enhancing overall organizational efficiency and synergy. Starbucks Coffee Korea established strategic planning and product development organizations to strengthen new business initiatives and product competitiveness.

Regarding the background of this personnel appointment, Shinsegae Group stated, "We carefully selected the optimal candidates who can practically contribute to overcoming the difficult management environment and preparing for the group's future," and added, "We will continue to conduct personnel appointments strictly based on ability and performance."

Meanwhile, the regular personnel appointments for Shinsegae Group’s department store division are scheduled to be carried out in early December as in previous years.

This content was produced with the assistance of AI translation services.