Dong-A Pharmaceutical Releases Bacchus Goods with YES24
[Asia Economy Reporter Cho Hyun-ui] Dong-A Pharmaceutical is launching Bacchus-themed book-related goods in collaboration with YES24 to celebrate the reading season in autumn.
According to Dong-A Pharmaceutical on the 15th, the goods co-produced with YES24 include four types: a book clip, book pouch, cooler bag, and folding box, all inspired by Bacchus.
The Bacchus goods can be purchased through YES24's online mall by either earning points or making a small payment when buying books above a certain amount.
Dong-A Pharmaceutical previously collaborated with Baskin-Robbins in 2017 to release Bacchus-flavored ice cream. In 2018, they launched Oxford blocks, mask packs, masks, and lip balms through the design specialty shopping mall 1300K.
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A Dong-A Pharmaceutical official said, "We expect the Bacchus goods to bring small joys to consumers' daily lives, which have been exhausted by the novel coronavirus disease (COVID-19)."
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