Lotte Mart Sells Highland Cabbage at 2,780 Won per Head

[Asia Economy Reporter Cha Min-young] Lotte Mart announced on the 15th that it will hold a discount event on highland cabbage at all stores on the 17th in conjunction with the Tongkeunjeol event.

Due to the longest rainy season and consecutive typhoons before the Chuseok holiday in September, damage to cabbage-producing areas was severe, causing cabbage prices to more than double compared to the previous year. However, as the shipment volume of highland cabbage increased before the full-scale autumn cabbage harvest, prices have recently stabilized.

The highland cabbage introduced by Lotte Mart for Tongkeunjeol this time is grown in Hongcheon, Gangwon-do. Through advance volume planning, 5,000 heads of highland cabbage will be sold at 2,780 KRW per head, which is cheaper than the market price.

Prior to the Chuseok holiday, Lotte Mart also offered high-quality Anbandegi cabbage near Daegwallyeong at 30% lower than the market price.

Do Hyung-rae, Vegetable MD (Merchandiser) at Lotte Mart, said, “We prepared the advance volume a month ago to offer affordable cabbage as early as possible before the full-scale autumn cabbage harvest. We hope this opportunity to purchase cabbage, a representative ingredient on Korean dining tables, at a low price will help stabilize prices even a little.”

This content was produced with the assistance of AI translation services.