Lotte Homeshopping Hosts 'Daehanminguk Gwangclejeol'... 36% Time Sale on AirPods Pro and More

Participation of over 220 brands worth 300 billion KRW
Across all channels including TV, online, and mobile

[Asia Economy Reporter Minyoung Cha] Lotte Homeshopping announced on the 15th that it will hold a massive shopping festival called ‘Korea Gwangcle Festival,’ offering a total of 300 billion KRW worth of discounted products over 10 days from the 16th to the 25th.

As the largest shopping event in the industry, a total of 2,200 brands will participate across all channels including TV, online, and mobile. The event aims to deliver a message of hope to the public who have endured difficult times due to the novel coronavirus (COVID-19) and to help revitalize the domestic economy. Golf star and national hero Park Seri was selected as the promotional model.

During the event period, Lotte Homeshopping will provide a total of 11.9 billion KRW in ‘Gwangcle Support Funds.’ Every day, the first 60,000 customers will receive two discount coupons worth 10,000 KRW each. Coupons can be used one per order for purchases over 50,000 KRW. Card discounts of up to 10% are available, and L-Club members receive 10% points accumulation, which is 100 times that of regular customers. Additionally, purchasing products via the mobile app offers up to 20% points accumulation benefits.

A time sale event called ‘Gwangcle Time,’ offering limited quantities of popular products daily, will be held. Items such as ‘AirPods Pro,’ ‘Dyson vacuum cleaners,’ and ‘Gucci Marmont mini bags’ can be purchased at up to 36% off. The Lotte World Tower ‘Seoul Sky & Aquarium package tickets’ are offered at a 48% discount, and new product vouchers from affiliates like Lotteria and Angel-in-us are sold at over 30% off. Also, daily specials include a ‘Fashion Special Exhibition’ featuring exclusive fall/winter (FW) fashion items at up to 78% off, an ‘Electronics Brand Special Exhibition’ with brands like Samsung Electronics and Dyson, and a ‘Luxury Accessories Special Exhibition’ showcasing luxury bags and perfumes.

Lotte Homeshopping’s TV programs will also be fully mobilized. Starting from 8 a.m. on the 17th with the ‘Choi Yura Show,’ representative programs such as ‘Young Style,’ ‘Jjin Beauty,’ ‘Yunanhee Show,’ ‘Jo Yoonju Show,’ and ‘L Show’ will be broadcast consecutively for 10 hours for the first time as part of the Gwangcle Festival special. The mobile live broadcast ‘Molive’ will offer luxury watches from brands like Hermes and Ferragamo at the lowest prices, and a broadcast selling ‘Sulwhasoo’ at the Jamsil Lotte Department Store will also be held.

Kim Inho, head of Lotte Homeshopping’s DT Division, said, “We have prepared the largest shopping event ever by deploying all channels and capabilities of Lotte Homeshopping,” adding, “We hope to deliver hope to the people exhausted by COVID-19 and contribute to revitalizing the sluggish domestic economy.” He also stated, “By presenting differentiated products and unprecedented shopping benefits every year, we aim to establish this as a representative domestic shopping festival comparable to Black Friday and Gwanggunje.”

This content was produced with the assistance of AI translation services.