[Smart Finance Awards] Top-Level MTS and Open Banking... Fierce Competition

Review Comments by Jeong Sunseop, Chair Judge (Professor at Seoul National University School of Law)

The competition for the 10th Asia Economy 'Asia Smart Finance Awards' this year was fiercer than ever. To award the top-tier MTS and open banking app programs in Korea, this year the evaluation was entrusted to the 'Web Development Institute,' a domestic website and mobile app evaluation and certification specialist, conducting assessments across five categories: customer-friendliness, business, content, design, and technical excellence.

First, the MTS Grand Prize, awarded by the Financial Services Commission Chairman, was honored to Mirae Asset Daewoo. Mirae Asset Daewoo's MTS, m.Stock, received consistently excellent evaluations across all assessment categories. In particular, the free financial service platform 'm.Club' was highly rated for providing big data-based investment content.

The Customer-Friendliness Excellence Award went to NH Investment & Securities. NH Investment & Securities' 'NAMUH' was highly praised for offering HTS-level services through a mobile-optimized UI/UX. Samsung Securities' 'mPOP,' which won the Business Excellence Award, was highly evaluated for enabling comprehensive asset management, from portfolio investment to retirement pension management, all in one place.

Korea Investment & Securities, which received the Content Excellence Award, was recognized for simplifying the account opening process by launching a stock account opening partnership service with KakaoBank since March last year. The Design Excellence Award was given to Hana Financial Investment. 'Hana 1Q Pro' was praised for enhancing customer convenience by allowing management of various investment products as a single group and enabling users to view diverse products at a glance. Daishin Securities' 'CREON,' awarded the Technical Excellence Award, was highly rated for providing an optimized trading system for online financial product transactions based on outstanding IT capabilities.

In the Open Banking category, NH Nonghyup Bank received the Financial Supervisory Service Governor's Award, the grand prize. It offers various events such as preferential interest rate benefits exclusively for smart banking users and enhances smart banking utilization by displaying event or flagship product information on the home screen background. The Customer-Friendliness Excellence Award went to Woori Bank, which received a perfect score in differentiation and originality. Woori Bank's 'WON Banking' provides user guides and screen-specific instructions, as well as communication channels like phone connection and talk consultation, greatly considering customer convenience.

SC First Bank won the Business Excellence Award, receiving high marks for account inquiry convenience, diversity of asset management services, ease of use of My Menu and payment functions, and additional feature convenience. Shinhan Bank, awarded the Content Excellence Award, was notable for offering various security-related services within the app that can be customized according to customer preferences. Hana Bank won both the Design and Technical Excellence Awards. It was praised for providing an 'All Menu' feature that facilitates easy navigation and use of menus, demonstrating excellence in design efficiency and consistency.

This content was produced with the assistance of AI translation services.