"Free Advertising" Shinhan Bank Expands 'Our Neighborhood Support Program' Implementation
Free Advertising via Digital Billboards for Small Businesses Near Branches
Expanded to 94 Branches Following High Satisfaction from Pilot Participants
[Asia Economy Reporter Kangwook Cho] Shinhan Bank announced on the 14th that it will expand the 'Our Neighborhood Support Program,' which is the first in the financial sector to offer free advertising through digital signage (posters and electronic displays) installed inside branches to support small business owners struggling due to COVID-19 and revitalize local commercial districts.
The 'Our Neighborhood Support Program' is a social contribution service by Shinhan Bank that provides free promotion of stores and discount coupons through digital signage and digital counters installed inside branches. The advertising targets are small business owners near branches equipped with digital signage.
Combining CEO Jin Ok-dong's customer-centric management philosophy with digital management, the 'Our Neighborhood Support Program' successfully completed a pilot operation from April to July at 32 branches nationwide.
A survey conducted among customers who participated in the pilot operation showed that over 70% of respondents said it practically helped increase their sales. Encouraged by the high satisfaction, the program will be expanded to 94 branches nationwide and will be additionally introduced to Shinhan SOL in the future.
A Shinhan Bank official said, "We hope this will provide some help to small business owners facing economic difficulties due to the COVID-19 impact. We aim to offer a new channel for more self-employed customers to promote their businesses and provide bank customers with various information and benefits beyond financial services."
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The expanded 'Our Neighborhood Support Program' will accept consultations and applications from the 13th to the 19th at 94 branches nationwide equipped with digital signage. Customers can check which branches are eligible for advertising by contacting the Shinhan Bank Customer Service Center or their nearest branch.
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