Hana Bank Signs MOU with Smart Mobility Platform Macaron Taxi

Lee Haeng-yeol, CEO of KST Mobility (left in the photo), and Lee Jang-seong, Head of Hana Bank Platform Finance Business TFT, are taking a commemorative photo in front of Macaron Taxi.

[Asia Economy Reporter Kim Min-young] Hana Bank announced on the 14th that it has signed a business agreement with KST Mobility, which operates the smart mobility platform Makgeolli Taxi, to establish a win-win model for the growth of the mobility industry.

Makgeolli Taxi by KST Mobility, officially launched in April last year, surpassed 10,000 franchise taxis within 1 year and 4 months of its launch and is operating in 10 regions nationwide, including Seoul. In addition, the number of taxis belonging to local taxi associations nationwide that have agreed to cooperate with KST Mobility is about 120,000, which is about half of the approximately 250,000 taxis nationwide, making it one of the most notable taxi platform companies recently.

Through this partnership, Hana Bank expects to lead new changes in the mobility market by establishing a win-win model that develops the mobility industry and jointly developing a financial service platform for platform users.

The two companies will provide mobility-linked financial services specialized for customer needs and jointly develop new financial products through mobility data sharing that can upgrade the mobility industry to the next level. They also agreed to actively cooperate in joint research and business promotion to advance integrated mobility services (MaaS). To this end, the two companies agreed to develop and promote joint research and development (R&D) and mobility business models that can create new value.

Lee Jang-sung, Head of the Platform Finance Business Task Force Team (TFT) at Hana Bank, said, "This agreement has provided an opportunity to lead new changes in the mobility market based on the partnership between the two companies."

This content was produced with the assistance of AI translation services.