Gwangju City Supports Online Market Access for Local Small and Medium Enterprises

Gwangju City Hall

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 13th that it will promote an online store entry support project for small and medium-sized enterprises (SMEs) to promote excellent local products and support stable sales channels.

The project will be carried out in cooperation with Coupang, Wemakeprice, and Korea Post Shopping, selecting about 50 local companies wishing to enter each shopping mall in October and supporting their entry.

In addition, Gwangju City will invest a budget of 200 million KRW to create detailed pages introducing company products and support sales channels through special exhibitions and other operations.

The support targets are local companies producing products suitable for online purchase and matching the main customers of online shopping malls, specifically SMEs with headquarters or manufacturing facilities (factory registration) in Gwangju City.

Companies wishing to participate can designate one or more shopping malls among Coupang, Wemakeprice, and Korea Post Shopping, and companies already entered in the shopping malls can also apply.

Applications will be accepted until the 16th, and after receiving the application forms, the target companies will be selected through screening.

Companies wishing to apply can download the application form from the Gwangju Economic and Employment Promotion Agency website, fill out the entry application form, and submit it via email.

Jung Chang-gyun, head of the city’s Enterprise Development Division, said, “Online marketing is very important to support local companies’ sales channels in line with the non-face-to-face consumption trend in the With-Corona era,” adding, “We hope this online store entry support project will be an opportunity for SMEs struggling to secure sales channels to overcome the COVID-19 crisis and grow.”

Meanwhile, Gwangju City has held the ‘SME Week’ event for two years since 2018 to expand sales channels for local SMEs, hosting exhibitions and sales events for excellent local products. This year, in response to the COVID-19 situation, it started online sales channel support for the first time.

This content was produced with the assistance of AI translation services.