[Smart Finance Awards] Samsung Securities, Financial Transactions and Customized Investment Planning... Ultra Convenient with a Single App

MTS Business Division Excellence Award

The Samsung Securities application 'mPOP,' which won the Best Business Division Award, is a mobile trading system (MTS) that provides a one-stop solution for overall asset management, from account opening to domestic and international stock and financial product trading, as well as portfolio investment and retirement pension management.

The 'New mPOP' minimizes menu operations and information input. Core menus, including the 'Menu Move' button, are placed at the top of the watchlist menu to enable faster navigation between screens needed for stock monitoring and trading. The information input process has been improved with a customer-centric approach to ensure smooth transactions and operations. Additionally, domestic and overseas stocks are integrated within the watchlist for easy global asset management.

Financial product investment offers a convenient trading environment similar to a shopping mall. The core contents of complex financial products are visualized with various graphic elements, allowing users to grasp the features and appeal of products at a glance, as if browsing a shopping mall. Convenient purchasing functions provided by shopping malls, such as a shopping cart and multiple purchases, have also been incorporated.

Customized portfolios can be designed with simple operations. When customers enter their investment objectives, investment amount, and investment period, a customized portfolio applying Samsung Securities' asset allocation strategy and recommended funds can be designed based on this information. Separately, the MY Assets menu is provided to allow comprehensive investment review of assets previously managed individually.

Samsung Securities has been leading biometric authentication services, starting fingerprint authentication and simple password services in August last year, and introducing Samsung Pass iris authentication service in April this year. Going forward, the company plans to continuously expand convenient and secure mobile asset management services based on various new technologies.

This content was produced with the assistance of AI translation services.