SK Innovation's '38-Year Battery History' at a Glance
Infographic Advertisement Released
Presenting Key History and Vision
[Asia Economy Reporter Park So-yeon] SK Innovation attracted attention by unveiling an infographic-style advertisement that showcases the history of its battery business at a glance.
According to industry sources on the 13th, SK Innovation began publishing advertisements in daily newspapers summarizing the vision of its battery business, which started in 1982, along with recent technological innovations and major milestones.
The SK Innovation corporate PR print advertisement features a long road stretching vertically from the top to the bottom in the center of the screen, with an electric vehicle driving toward the future on the road. On both sides of the road, phrases summarizing the key history and vision of SK Innovation’s battery business are written.
The first milestone, under the theme "Dreaming of Korea’s Battery," covers the selection of the battery business as a future vision in the 1980s. According to this, the company’s predecessor, Yukong (油公), set the battery business as a new vision in 1982 and established a development research institute in 1985 to begin research on batteries.
The second milestone, themed "Sprouting Korea’s Battery," summarizes major achievements in the 1990s. SK Innovation started developing batteries for electric vehicles in 1991 and began developing lithium-ion batteries, which are currently the main batteries used in the electric vehicle market, in 1996. This forms the foundation of Korea’s electric vehicle battery history.
The third milestone, titled "Blooming Korea’s Battery," covers key business achievements. In 2004, SK Innovation succeeded in commercializing battery safety core material separators domestically for the first time and globally as the third company, and began full-scale production in 2005.
In 2006, it succeeded in developing medium-to-large lithium-ion batteries for automobiles and secured its first order from a global automobile company in 2009. In 2010, it installed batteries in Korea’s first electric vehicle. In 2011, it was selected as a battery supplier for a global automobile company’s supercar.
The fourth milestone, themed "Korea’s Battery Surprises the World," emphasizes recent technological achievements. It highlights that SK Innovation is leading the world in battery technology applying ternary cathode materials such as nickel, cobalt, and manganese, which are considered the most powerful lithium-ion batteries currently.
The final milestone, "Korea’s Battery Goes Global," emphasizes the rapidly expanding global business. It includes continuous partnerships with global automobile companies and aggressive construction of battery plants in Korea, China, Europe, and the United States.
SK Innovation concluded the advertisement with the phrase summarizing the above: "K-Battery that moves the world started first. It goes the farthest."
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Im Soo-gil, head of SK Innovation’s PR office, said, "This advertisement was created to introduce SK Innovation’s battery business with its long history, to showcase the technology leading the global market, and to emphasize SK Innovation’s vision and sincerity toward the battery business, which is Korea’s future growth engine."
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