IBK Industrial Bank Supports 'Ontact' Sales Channels for Excellent SME Products

Production of Promotional Videos for Excellent SME Products in Collaboration with Seoul Business Agency

[Asia Economy Reporter Park Sun-mi] IBK Industrial Bank of Korea has stepped up to support small and medium-sized enterprises (SMEs) struggling to open new sales channels.

On the 13th, IBK Industrial Bank of Korea announced that it will produce promotional videos and conduct online promotional campaigns in collaboration with the Seoul Business Agency to support on-tact (online face-to-face) sales channels for excellent SME products.

Through this project, the bank produced promotional videos for 10 SME products. The companies were selected through a process starting with applications in May, followed by a first round of document screening and a second round of evaluation by an external expert MD review committee.

IBK Industrial Bank of Korea and the Seoul Business Agency plan to post the promotional videos on Facebook, YouTube channels, and other platforms. These videos can be viewed by searching for "Naman Algo Sipeun Kkultem" (Honey items I want to keep to myself). English-subtitled videos will be posted on YouTube, and Chinese-subtitled videos will be available on Weibo to support overseas market expansion.

Additionally, a special event called "OnSeoul Market" will be held on the open market Gmarket until the 25th. Through this event, customers can purchase excellent SME products at affordable prices, which is expected to lead to a tangible increase in sales for the participating companies, according to the bank.

All costs required for producing promotional videos, online marketing, and the special event were jointly supported by IBK Industrial Bank of Korea and the Seoul Business Agency.

This project originated from ideas by members of IBK’s voluntary learning organization (CoP) called "Pando" (Panro Jiwon, Da Haedeurimnida - "We Support All Your Sales Channel Needs").

An IBK Industrial Bank of Korea official said, "This project was planned to help SMEs facing great difficulties due to COVID-19 to establish new sales channels," adding, "We are considering expanding the target companies in the future."

This content was produced with the assistance of AI translation services.