Jobonghwan "Creating a Social Atmosphere for Traffic Safety"... Expansion of 'Noran Baljaguk'

Small Enterprise and Market Service

Joo Bong-hwan, President of the Small Enterprise and Market Service

[Asia Economy Reporter Kim Daeseop] The Small Enterprise and Market Service announced on the 13th that it will carry out a volunteer activity to install 'Yellow Footprints' in the child protection zones near elementary and middle schools around Jungni Traditional Market in Daejeon.

In this volunteer activity, about 20 executives and employees of the Small Enterprise and Market Service will attach yellow footprint stickers at two crosswalks near Jungni Traditional Market and conduct accident risk prevention activities within the child protection zones.

Yellow Footprints are installations composed of yellow stop lines and footprint-shaped stickers, designed to reduce the risk of accidents for students waiting at crosswalks near schools and traffic hazard areas.

This activity is a win-win growth collaboration program jointly promoted by the Small Enterprise and Market Service and the social enterprise 'Public ID.' Through a crowdfunding platform, about 4 million KRW was raised. The funds, contributed by about 350 citizens, will be used to attach traffic safety stickers in front of crosswalks.

The Small Enterprise and Market Service plans to expand the installation of Yellow Footprints to 3 to 4 additional locations within the region starting with this activity.

Cho Bonghwan, Director of the Small Enterprise and Market Service, said, "This activity is meaningful in that it has created a social atmosphere where all local residents are interested in the safety of children and traffic-vulnerable groups," adding, "The Service will continue to fulfill the social responsibility of public institutions to create a safe living environment and develop various activities for the benefit of the local community."

This content was produced with the assistance of AI translation services.