Home&Shopping Partners with Design Product Specialist Brand 'Ableu'

Collaboration for Joint Brand Item Development and Creation of New Growth Models

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 13th that it has signed a strategic partnership agreement with the design product specialist brand Ableu to jointly develop co-branded items.

Through this agreement, Home&Shopping and Ableu plan to actively cooperate in establishing marketing strategies and creating new growth models through the development and distribution of co-branded items.

Ableu has been gaining high sales and word-of-mouth as a correct posture correction chair after launching the posture correction chair 'Curble Chair.' Recently, they have appointed former national gymnastics athlete Son Yeon-jae as a new model and are conducting various online and offline campaigns.

Since April, Home&Shopping has been introducing the Ableu Curble Chair to customers through TV home shopping. It is attracting attention as a product that can be effective for modern people such as office workers and students who sit for long hours at desks and suffer from pelvic and back pain, selling more than 150,000 units in the past six months.

A Home&Shopping official said, "Through this partnership agreement, we plan to establish various marketing strategies including the Curble Chair currently on sale," adding, "We will continue to secure partners and form alliances to source products that meet customer needs and create new growth models."

This content was produced with the assistance of AI translation services.