A Season That Makes You Crave Hot Soup... Lotte Mart Offers Discounts on Soup-Ready Seafood

Models are showcasing seafood at Lotte Mart. (Photo by Lotte Shopping)

[Asia Economy Reporter Seungjin Lee] Recently, as the weather has turned chilly, demand for fish used in hot pot dishes has been increasing.

Lotte Mart announced on the 13th that an analysis of seafood sales from the 5th to the 10th, a 6-day period during which the lowest temperature fell below 10 degrees Celsius for the first time this fall, showed sales increases compared to the same period last month of 715.0% for cod (Daegu), 38.7% for rockfish (Ureok), and 27.3% for anglerfish (Agwi).

The rise in sales of fish for hot pot dishes is attributed to the recent large temperature differences between day and night and the chilly weather, which has increased customer demand for warm soup dishes such as cod stew (Daegutang), spicy rockfish stew (Ureok Maeuntang), and seafood stew (Haemultang).

Although demand for fish used in hot pot dishes is increasing, prices at production sites have risen about 20-30% compared to last year due to damage to fish farms caused by consecutive typhoons this year.

Lotte Mart is providing seasonal seafood at stable prices by utilizing stockpiled supplies prepared before the typhoons occurred. In fact, for cod, frozen products of various sizes are stocked and available at all times.

Meanwhile, to cater to customers seeking fish for hot pot dishes, Lotte Mart is holding the “Korea Genuine Seafood Festival” at all stores until the 28th, offering various seafood including fish for hot pot dishes at discounted prices. The “Korea Genuine Seafood Festival” is an event jointly organized by Lotte Mart and the Ministry of Oceans and Fisheries.

Featured products include domestic king cod (thawed/per fish) sold for 9,800 KRW, domestic live rockfish (per fish) for 4,500 KRW, and domestic live anglerfish (per fish) for 3,300 KRW.

During the event, L.Point members who pay with the event card can receive discounts based on the purchase amount, with up to an additional 10,000 KRW discount available.

Lee Byunghwa, MD (Merchandiser) at Lotte Mart, said, “Considering that customer demand for fish used in hot pot dishes is increasing as the weather turns colder after Chuseok, we planned this event. We hope customers will enjoy a variety of fish for hot pot dishes at affordable prices during the event period.”

This content was produced with the assistance of AI translation services.