"Drive G80 and GV80 for 1.89 Million KRW/Month"…Genesis Launches Renewed Car Subscription Service

Expansion of Service Areas and Vehicle Types Based on Pilot Operation Until May

Genesis Spectrum (Photo by Genesis)

[Asia Economy Reporter Kim Ji-hee] The Genesis brand is renewing and relaunching its vehicle subscription service, ‘Genesis Spectrum,’ starting from the 12th.

First introduced to the domestic market in December 2018, ‘Genesis Spectrum’ is Korea’s first vehicle subscription service that allows customers to use various Genesis lineup models by paying a monthly subscription fee. After a pilot operation until May this year, the service has returned with expanded service areas, vehicle models, program options, and enhanced customer benefits based on the results.

By using Genesis Spectrum, customers can pay a monthly subscription fee of 1.89 million KRW to use Genesis models such as the G80, GV80, and G70. Notably, the previous monthly renewal system has been changed to a contract-based system where customers can choose from 1-month, 3-month, or 12-month terms. Customers can freely switch vehicle models up to once during a 1-month contract, twice during a 3-month contract, and four times during a 12-month contract. Additionally, customers who commit to subscriptions of 3 months or longer receive additional benefits such as monthly subscription discounts and premium on-site car wash services.

Along with the renewal, a short-term rental program called ‘Daily Plan’ has been introduced, allowing customers to use the flagship sedan G90 for 24, 48, or 72 hours. Customers who subscribe to Genesis Spectrum for one month or longer receive a 50% discount on this program.

The service area has been expanded from Seoul to include the metropolitan area (Seoul, Gyeonggi, Incheon), Busan, and Jeju, and the number of eligible customers has also increased. The entire service process?from registration, vehicle selection, exchange, payment, to cancellation?is conducted through a dedicated application. Vehicles are configured mainly with customer-preferred options such as various colors, AWD, head-up display, and driving assistant packages to enhance satisfaction. A ‘door-to-door’ service is also provided, allowing customers to pick up and return vehicles at their desired time and location. All vehicles undergo thorough inspection and pre-disinfection before delivery, and customers are provided with an antimicrobial care kit consisting of hand and vehicle disinfectants and antibacterial wet wipes.

All customers who commit to subscriptions of one month or longer receive key lifestyle benefits from the Genesis Membership. Every month, they can choose one from ‘Spectrum+’ benefits, including premium on-site car wash discounts, parking discounts, designated driver discounts, or specialty coffee bean subscriptions.

To celebrate the relaunch of Genesis Spectrum, Genesis will hold a drawing for four customers who sign subscription contracts by the 22nd to win a fine dining meal for two. All customers will receive a Genesis premium long umbrella as a gift.

Genesis plans to expand the subscription program, service areas, and eligible vehicle models while continuously discovering differentiated services.

A Genesis representative said, “Genesis Spectrum is a comprehensive subscription service for customers who want to fully experience Genesis’s diverse models and excellent product quality,” adding, “We will strive to provide the best experience to customers by adding new Genesis models such as the GV70 and various car life benefits in the future.”

This content was produced with the assistance of AI translation services.