Innocean Selected as Korea's No.1 Advertising Company in 2020

Rises to 9th Place in Asia

[Asia Economy Reporter Minyoung Cha] Innocean Worldwide announced on the 12th that it was ranked first in Korea and ninth in Asia in the ‘Most Notable Asian Advertising Agencies of 2020’ announced by the global advertising magazine ‘Campaign Brief Asia.’

According to Campaign Brief’s creative ranking, Innocean scored 1685 points, ranking first among Korean advertising agencies in the country rankings. The award evaluation was based on achievements over the recent two years, from the March 2018 to June 2020 season.

In the overall ranking for the Asian region, it was ranked ninth. This marks a rise of 24 places from 33rd in 2018, signifying its entry into the top 10 by surpassing large marketing group advertising agencies based in the US and Europe.

Campaign Brief’s ‘Most Notable Asian Advertising Agencies’ is selected by scoring recent award achievements of each company based on major awards including the world’s top three international advertising festivals?Cannes Lions, New York Festivals, and Clio Awards?differentiated by the prestige of the event and the type of award.

Innocean received high scores by achieving excellent results at major overseas award ceremonies, including the world’s top three international advertising festivals. In particular, it achieved consecutive awards with Hyundai Motor Group’s global brand campaign ‘Silent Taxi’ and Hanwha Group’s global sustainability campaign ‘Clean Up Mekong.’

The Hyundai Motor Group Silent Taxi advertisement is a project that applied the ‘Vehicle Driving Support System for the Hearing Impaired (ATC)’ technology, which won the grand prize at the 2017 Hyundai Motor Group R&D Idea Festival, to an actual vehicle. The video tells the story of Lee Dae-ho, Seoul’s first hearing-impaired taxi driver, who safely operates a taxi thanks to Hyundai Motor Group’s technology that converts all sound information inside and outside the vehicle into visual and tactile signals.

In Hanwha Group’s Clean Up Mekong advertisement, two eco-friendly vessels called ‘Solar Boats’ were produced to address the floating waste problem along the Mekong River. Powered by clean solar energy, the Solar Boats donated to Vinh Long City, Vietnam, in June last year, emit no pollutants and operate 6 to 7 hours daily on the Mekong River, collecting 200 to 220 tons of waste annually.

Jung-A Kim, Head of Production Center 1 at Innocean. In the Campaign Brief Asia's 'Most Notable Asian Advertising Agencies of 2020,' she was ranked first among Korean creative directors and was the only domestic creator included in the top 10 overall rankings in Asia.

Additionally, Campaign Brief announced individual outstanding producer rankings through the creative ranking. In the Korean creative director ranking, Kim Jung-ah, Head of Production Center 1 at Innocean, was ranked first and was the only domestic creator included in the top 10 overall in Asia. Many Innocean employees, including Moon Nari and Yang Doyu, were also listed in the general creator ranks.

Center Head Kim Jung-ah said, “I am honored that Innocean creators, including myself, have been named among the most notable producers,” adding, “This can be an opportunity to elevate global competitiveness not only individually but also at the company level.”

Innocean CEO Lee Yong-woo said, “This result proves Innocean’s differentiated capabilities in presenting creative work that combines various technologies and media suited to the digital era, rather than sticking to traditional methods,” and added, “We will continue to provide creative marketing solutions to domestic and international advertisers and establish our position as a leading company in the advertising industry.”

This content was produced with the assistance of AI translation services.