LG Uplus Wins 'Korea SNS Awards' Grand Prize for Two Consecutive Years

Photo by LG Uplus

[Asia Economy Reporter Kim Heung-soon] LG Uplus announced on the 11th that it has won the Grand Prize in the corporate category (Minister of Science and ICT Award) for the second consecutive year at the '10th Korea SNS Awards 2020' hosted by the Korea Social Content Promotion Association.

The evaluation was based on a comprehensive assessment including ▲quantitative evaluation through the SNS Utilization Index (SNSi) (30%) ▲expert evaluation by about 15 experts from industry-academia-research sectors (40%) ▲internal expert evaluation where participating companies and institutional SNS experts assessed other fields (20%) ▲user voting conducted on the official website (10%).

LG Uplus is the first company to receive the Grand Prize for two consecutive years at the Korea SNS Awards. Outstanding cases selected include the 'LG Velvet Untact Campaign,' recognized by Facebook Korea as a successful marketing case, the surprise 'Holman' content published to commemorate April Fools' Day, YouTube videos collaborated with popular creators, and expert-written content serialized on the Naver Post channel 'U+ Idleulnara.'

Jang Jun-young, Head of Brand Marketing at LG Uplus, said, "Winning the Grand Prize at the Korea SNS Awards is the result of expanding communication touchpoints with customers through various SNS channels as non-face-to-face marketing has strengthened, and quickly producing customer-friendly content suitable for digital trends. We will continue to actively use SNS as a channel to communicate closely with customers and become the number one SNS channel that customers want to keep subscribing to."

The Korea SNS Awards have been held since 2011 by the Korea Social Content Promotion Association to evaluate the SNS usage status of companies and public institutions on platforms such as Facebook, Instagram, blogs, and YouTube, to promote companies and institutions actively communicating with customers and the public, and to establish a proper SNS usage culture.

This content was produced with the assistance of AI translation services.