Lotte Department Store Hosts Various Events for Kimjang Peak Season and Wedding Season

Year-End Kimchi Refrigerator Event Essential for Winter Kimchi Storage with Appreciation Gifts for Buyers
Wedding Week from 12th for 2 Weeks, Double Mileage Points on Popular Wedding Brands Purchases

[Asia Economy Reporter Cha Min-young] As temperatures rapidly drop, Lotte Department Store has prepared various product events for customers who are rushing to move in autumn, prepare wedding gifts, and get ready for winter.

In celebration of the kimchi-making season, Lotte Department Store announced on the 11th that it will sell kimchi refrigerator direct purchase products at all department store locations until December 31. Due to the strong home economy trend and the top-efficiency rebate program, Lotte Department Store started the kimchi refrigerator direct purchase event two months earlier than last year, beginning in July. Sales of kimchi refrigerators from July to September increased by 35% compared to the previous year, and even after the top-efficiency rebate program ended in September, sales grew by 23%. Additionally, the first batch of 1,000 direct purchase kimchi refrigerators was completely sold out. Accordingly, Lotte Department Store secured an additional 1,200 units for the second batch of direct purchase kimchi refrigerators for sale.

Representative products include the ‘Winia Dimchae Stand-type Kimchi Refrigerator 551L (CDQ57EVFLS)’ priced at 4.37 million KRW, the ‘Winia Dimchae Stand-type 330L (CDT33DVMAS)’ at 2.37 million KRW, and the ‘Winia Dimchae Lid-type 221L (CDL22EKSXS)’ at 1.65 million KRW. As a promotional event, customers who purchase the stand-type models will receive a kimchi container set as a gift.

Additionally, for customers preparing wedding gifts, a Wedding Week will be held from the 12th to the 25th. The event includes a 'Double Mileage Event' where purchases from 11 major wedding brands in luxury goods, home appliances, and furniture categories (Samsung, LG, Boucheron, Bulgari, Burberry, Sealy, etc.) will earn double points. There will also be an event in collaboration with the mattress brand ‘Sealy’ offering hotel stay vouchers and goose down blankets as prizes, along with gifts based on purchase amounts.

To coincide with the autumn moving and wedding gift season, a large-scale Living Fair will be held from the 12th to the 18th. At the main store, a 'Home Style Fair' featuring furniture, home fashion, kitchenware, and tableware will be held, while the Jamsil branch will host the 'Living Fair Wedding Expo.' Notably, brand display and special price products from Ace, Downing, Natuzzi, and Soil Bed will be offered at 10-40% discounts, and customers purchasing furniture will receive Lotte gift certificates worth approximately 7.5% of the purchase amount.

This content was produced with the assistance of AI translation services.