Paris Baguette Launches 'Happy Win-Win Project' to Support Local Farms... Releases 3 Types of Gangwon-do Potato Bread Products

[Asia Economy Reporter Lee Seon-ae] Paris Baguette, a bakery operated by SPC Group, announced on the 9th that it will launch 'three types of potato bread products' using potatoes from Gangwon Province as part of supporting local farms.

This new product launch is part of the 'Happy Win-Win Project,' carried out in cooperation with Pyeongchang County, Gangwon Province, through a 'Potato Consumption Activation MOU' to help potato farmers affected by reduced school meal demand due to COVID-19 and damage caused by monsoons and typhoons.

The three potato bread products being introduced are ▲ ‘Gangwon Potato Bread,’ which contains a filling made from flavorful Gangwon potatoes inside chewy bread, replicating the shape and taste of potatoes ▲ ‘Country Steamed Potato Bread,’ which is rich and savory with steamed potatoes generously mixed into the dough ▲ ‘Gangwon Potato Focaccia,’ a harmonious combination of Gangwon potatoes, cheese, and bacon topped on focaccia.

All products use potatoes grown in Gangwon Province, including the ‘Dubek Potato.’ The ‘Dubek Potato’ is a domestic variety known for its fluffy texture when steamed, with a soft and mild flavor.

Paris Baguette will offer these new products as limited editions during the project period, and notably, the proceeds will be used for the scholarship fund of Pyeongchang County, Gangwon Province.

A Paris Baguette representative said, “We launched potato-based products to help farms facing difficulties recently by promoting the consumption of domestic agricultural products,” adding, “We will continue to introduce new products using local agricultural products to coexist with regional farms.”

Meanwhile, SPC Group has been striving to supply high-quality products to consumers by significantly increasing the use of quality domestic agricultural products through direct transactions with local farms, providing stable sales channels for Korean farmers. Since 2012, it has signed agricultural product MOUs with 16 regions nationwide, including Yeongcheon mini apples, Sancheong strawberries, Gangjin paprika, and Jinju strawberries, consecutively launching bakery products using seasonal agricultural products. In January 2014, it also signed the ‘Happy Win-Win Growth Agreement’ with the Ministry of Agriculture, Food and Rural Affairs to purchase 1 trillion KRW worth of domestic agricultural and livestock products.

This content was produced with the assistance of AI translation services.