Home&Shopping Strengthens Fashion Category for Women in Their 40s and 50s

45-Year History Designer Kim Yeonju's Brand 'Kaysu' Signs Contract

Kim Okchan, CEO of Home&Shopping (left), and designer Kim Yeonju are posing for a commemorative photo after signing the contract.

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 9th that it has signed a contract with the 'KayeSu' brand to strengthen its fashion category. The first broadcast is scheduled to air on the 24th at 11:25 AM.

KayeSu is a brand by top designer Kim Yeon-ju, who has held various fashion shows both domestically and internationally. It is present in over 20 department store outlets in Korea and appeals to women in their 40s and 50s. Since its establishment in 1976, the brand has continuously renewed itself, blending urban casual styles with femininity. Representative products include 'Printed Smocking Tee Blouse 4 types', 'Mink Collar 100% Wool Knit Coat', and 'Raccoon Wool Blending Knit 2 types'.

A Home&Shopping official said, "We have high expectations for KayeSu by designer Kim Yeon-ju, who is entering the home shopping industry for the first time through an exclusive contract with Home&Shopping," adding, "We will continue to discover not only famous designers but also new designers to present a unique and stylish K-fashion exclusive to Home&Shopping."

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