Mercedes-Benz Korea Launches 18 Items Including Golf Apparel in Collaboration with TaylorMade

Second Collaboration Following Last Year... Upgraded Insulation Function and Design

Mercedes-Benz Korea launches tailor-made collaboration product (Photo by Mercedes-Benz Korea)

[Asia Economy Reporter Kim Ji-hee] Mercedes-Benz Korea announced on the 8th that it will collaborate with the golf specialty brand TaylorMade to introduce new golf apparel and equipment that combine the brand values of both companies. A total of 18 new items have been released for the 2020 fall and winter (FW) season, including men's and women's golf padded jumpers, knits, pants and skirts, and golf bags, with enhanced windproof and thermal insulation features.

Last year, Mercedes-Benz Korea first introduced over 30 TaylorMade collaboration products, including men's and women's golf apparel and golf bags. This year, targeting the fall and winter seasons, the collection lineup has been strengthened by launching various apparel and equipment with improved thermal functionality and design.

In particular, the newly released TaylorMade collaboration golf collection has added various apparel and golf equipment, including women's long padded jackets, to further increase satisfaction among diverse customers who enjoy golf. The products are also designed to be practical and versatile, allowing them to be worn in everyday life.

Meanwhile, Mercedes-Benz Korea has been selling the Mercedes-Benz Collection, which embodies the brand's value, domestically since 2015. Offering about 1,000 products including apparel, bags, phone cases, and children's cars, the collection has steadily grown more than fourfold over the past five years.

Kim Ji-seop, Acting President and CEO of Mercedes-Benz Korea, stated, “As more customers seek to express their individuality through the unique brand sensibility of Mercedes-Benz, we have launched the golf collection in collaboration with TaylorMade again this year. We will continue to do our best to enhance customer satisfaction through various products that meet customer demands and trends.”

This content was produced with the assistance of AI translation services.