Lotte Confectionery Launches 'Dizettoir' Brand, a Dessert from the Drawer

[Asia Economy Reporter Lee Seon-ae] Lotte Confectionery announced on the 8th that it has launched a premium dessert brand called ‘Dessertewa.’ While typical desserts were mainly available refrigerated or frozen at bakeries or convenience stores, the newly introduced ‘Dessertewa’ by Lotte Confectionery can be stored at room temperature, has a relatively long shelf life, and is reasonably priced. The product targets women in their 20s and 30s as the main customer base, with the slogan ‘A drawer dessert you can stock and enjoy within reach of your hand.’

The first products under ‘Dessertewa’ are two types of tarts: ‘Choco Brownie’ and ‘Baked Cheesecake.’ A tart is a French-style pie baked with various ingredients such as custard inside a round dough mold. Due to its interesting texture?crispy on the outside and moist inside?it is currently popular in dessert shops. This ‘Dessertewa’ brand embodies over 40 years of Lotte Confectionery’s biscuit manufacturing expertise. To achieve the product development goal of maintaining the taste and quality comparable to handmade tarts, it took about a year of development and thousands of tests. The two new products are individually packaged for convenience and are convergence-type desserts combining the characteristics of brownies, cakes, and tarts.

The ‘Choco Brownie’ is a product with brownie inside a tart cookie, topped with chocolate. Caramel jam is added inside, creating a subtle harmony of sweet flavors from each ingredient, delivering the taste of a high-quality premium tart.

The ‘Baked Cheesecake’ tart uses two types of cheese with different tastes and aromas?Danish Camembert cheese and Emmental cheese?enhancing the natural flavor of the cheese. It also contains white chocolate, which is soft and sweet, harmonizing well with the cheese.

Along with the launch of the ‘Dessertewa’ brand, Lotte Confectionery will hold a non-face-to-face launch event called the ‘Online Dessert Party’ in early November, the first of its kind in the confectionery industry. This event will include a product tasting session and various content themed around ways to enjoy ‘Dessertewa’ even more deliciously. Lotte Confectionery plans to select about 100 participants through its official Instagram and other SNS channels by mid-October and will separately deliver product kits in early November.

In the future, Lotte Confectionery plans to expand the lineup by introducing other products beyond tarts and actively promote the ‘Dessertewa’ brand through various promotions.

This content was produced with the assistance of AI translation services.